Sample report for a fictional aesthetic clinic

See exactly what the specialists hand you.

Lumen Aesthetics is a made-up aesthetic clinic in Tampines, Singapore, offering skin treatments in a category with strict advertising rules. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

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℞ Compliance CheckSample report, fictional aesthetic clinic

Compliance check: Meta ad - The best pico laser clinic in Tampines. ...

Paste an ad, caption or landing page (or give a URL). We flag risky lines for your category and channel, like superlatives, testimonials, before-and-after claims, inducements and Meta's personal attributes rules, explain why, and give you a compliant rewrite to paste. Strongest for healthcare and aesthetics.

0
Score
Diagnosis

We checked a draft Meta ad against the rules for clinics in Singapore. 5 lines need another look, covering a ranking claim, a guarantee, a patient testimonial, before-and-after photos and a discount. The suggested rewrite keeps the call to book and drops the claims. Compliance Check is a review aid, not legal advice.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

UrgentCompliance Check

Remove 'best', 'No. 1' and other ranking words

1 line flagged, e.g. "The best". Superlatives and ranking claims ('best', 'No. 1', 'leading') can't be proven and are not allowed in healthcare or legal advertising in Singapore. For other businesses they still need proof under the advertising code.

Under 30 min Big impact Re-check in 7 days

Meta Ads Manager > Ad > Primary text and headline

  1. 1Delete superlatives and ranking claims from the copy.
  2. 2Replace them with facts you can prove: years in practice, qualifications, the exact treatments you offer.
  3. 3Paste the rewritten version from this report, then re-run Compliance Check.
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UrgentCompliance Check

Take out guarantees and absolute promises

1 line flagged, e.g. "Guaranteed". Absolute promises about results, safety or comfort can mislead. Results and side effects vary by person, so healthcare ads should not promise them.

Under 30 min Big impact Re-check in 7 days
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UrgentCompliance Check

Take testimonials and reviews out of the ad

1 line flagged, e.g. "our patients say". Healthcare advertising in Singapore should not use patient testimonials, reviews or endorsements. Other businesses can use them only if they are genuine and typical.

Under 30 min Big impact Re-check in 7 days
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UrgentCompliance Check

Remove before-and-after references and images

1 line flagged, e.g. "before and after". Before-and-after images are restricted for healthcare services, and Meta limits them for health and weight-loss ads. Treat them as high risk in public ads.

Under 30 min Big impact Re-check in 7 days
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UrgentCompliance Check

Replace promotions with a plain price or consultation offer

1 line flagged, e.g. "50% off". Discounts, free gifts and trial offers for medical treatment are treated as inducements that may push people into treatment they don't need.

Under 30 min Big impact Re-check in 7 days
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High priorityCompliance Check

Check your images and landing page against MOH advertising guidance

This check only reads text. Images, videos and pages linked from the ad count as advertising too.

A few hours Big impact Re-check in 14 days
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The full report

Verdict

High risk

Don't publish this as it is. At least one line is likely to break the rules for your category or get the ad rejected.

Meta adAesthetic clinic5 high

Lines to fix

Each line we flagged, why it is a problem, and wording you can use instead.

highMOH / HCSASuperlative
The best pico laser clinic in Tampines.

Superlatives and ranking claims ('best', 'No. 1', 'leading') can't be proven and are not allowed in healthcare or legal advertising in Singapore. For other businesses they still need proof under the advertising code.

Suggested rewrite

The pico laser clinic in Tampines.

highMOH / HCSAGuarantee / absolute claim
Guaranteed results with zero downtime.

Absolute promises about results, safety or comfort can mislead. Results and side effects vary by person, so healthcare ads should not promise them.

Suggested rewrite

Results that vary from person to person with minimal downtime for most people.

highMOH / HCSATestimonial / endorsement
Read what our patients say: "My skin has never looked better."

Healthcare advertising in Singapore should not use patient testimonials, reviews or endorsements. Other businesses can use them only if they are genuine and typical.

Suggested rewrite

Delete this line.

highMOH / HCSABefore and after
Our doctors have treated thousands of happy patients, see the before and after photos!

Before-and-after images are restricted for healthcare services, and Meta limits them for health and weight-loss ads. Treat them as high risk in public ads.

Suggested rewrite

Delete this line.

highMOH / HCSAInducement / discount
Book this month and get 50% off your first session.

Discounts, free gifts and trial offers for medical treatment are treated as inducements that may push people into treatment they don't need.

Suggested rewrite

Delete this line.

Full rewritten copy

Your text with every fix applied.

Pico laser treatment for pigmentation in Tampines. Your doctor will assess your skin, explain the results you can expect and any downtime, and give you a treatment plan with fees at your consultation. Book a consultation online or message us with your questions.

Made by simple find-and-replace rules (no AI connected). Read it through and fix the wording before you use it.

A person still needs to check

Things software cannot judge from the text alone.

Check every image and video in the ad or page. This check only reads text.
Make sure no images show before-and-after results, patients' faces or bodies as proof of results, or doctors endorsing products.
Confirm doctors' names, qualifications and titles match what is registered with the SMC (or SDC for dentists).
Check your Google reviews widget, Instagram highlights and website for patient testimonials. Those count as advertising too.
Make sure prices shown are accurate and not framed as a promotion.
In Meta, check the image doesn't zoom in on body parts or show weight or skin 'problems' in a negative way.
If the landing page and the ad say different things, fix both. Platforms and regulators look at the page the ad sends people to.
Phrase scan: 6 phrases flagged
  • highSuperlative“The best”

    The best pico laser clinic in Tampines. Guaranteed results with zero...

  • highGuarantee / absolute claim“Guaranteed”

    The best pico laser clinic in Tampines. Guaranteed results with zero downtime. Our doctors have treated thousa...

  • highGuarantee / absolute claim“zero downtime”

    ...best pico laser clinic in Tampines. Guaranteed results with zero downtime. Our doctors have treated thousands of happy patients, see...

  • highTestimonial / endorsement“our patients say”

    ...ok this month and get 50% off your first session. Read what our patients say: "My skin has never looked better."

  • highBefore and after“before and after”

    ...r doctors have treated thousands of happy patients, see the before and after photos! Book this month and get 50% off your first session....

  • highInducement / discount“50% off”

    ...s, see the before and after photos! Book this month and get 50% off your first session. Read what our patients say: "My skin ha...

This is an automated pre-check, not legal advice. For anything you're unsure about, check the official MOH and ASAS guidance or ask a professional.

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