Sample report for a fictional cafe

See exactly what the specialists hand you.

Saltwater Cafe is a made-up cafe in Tampines, Singapore, serving brunch and coffee, with a catering side for offices and events. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

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℞ Compliance CheckSample report, fictional cafe

Compliance check: Instagram post - The best brunch in Tampines, hands down!...

Paste an ad, caption or landing page (or give a URL). We flag risky lines for your category and channel, like superlatives, testimonials, before-and-after claims, inducements and Meta's personal attributes rules, explain why, and give you a compliant rewrite to paste. Strongest for healthcare and aesthetics.

68
Score
Diagnosis

Saltwater Cafe is not in a regulated category, so we checked a draft Instagram post against general advertising rules: Singapore Code of Advertising Practice (ASAS) and Meta's ad policies. 5 lines need another look, covering a comparison with competitors, a ranking claim, reviews and customer counts and pressure lines, because claims like these still need proof. The suggested rewrite keeps the offer and the call to action. Compliance Check is a review aid, not legal advice.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

High priorityCompliance Check

Compare like for like, or describe yourself instead

1 line flagged, e.g. "better than". Comparing yourself with competitors is fine only when the comparison is fair, like for like, and you can prove it.

Under 30 min Some impact Re-check in 7 days

Instagram > Post > Edit caption

  1. 1Remove 'better than any other' lines unless you can show a fair, current comparison.
  2. 2Describe what you offer, not what competitors don't.
  3. 3Paste the rewritten version from this report, then re-run Compliance Check.
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MediumCompliance Check

Swap 'best' and 'cheapest' for facts you can prove

1 line flagged, e.g. "The best". Claims like 'best' or 'cheapest' can be read as facts. Advertising codes expect you to hold proof for any claim a customer could check, such as a price or a ranking.

Under 30 min Some impact Re-check in 7 days
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MediumCompliance Check

Use reviews and numbers you can back up

1 line flagged, e.g. "Rated 5 stars". Reviews, ratings and customer counts in ads must be genuine and current, and you should be able to show the records behind them.

Under 30 min Some impact Re-check in 7 days
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MediumCompliance Check

Give a real deadline or drop the pressure line

2 lines flagged, e.g. "Today only". Deadlines and 'only a few left' lines must be true. Scarcity that resets every week can count as misleading.

Under 30 min Some impact Re-check in 7 days
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The full report

Verdict

Needs edits

Fix the lines below before this goes live.

Instagram postOther1 medium4 low

Lines to fix

Each line we flagged, why it is a problem, and wording you can use instead.

mediumASAS (SCAP)Comparative claim
Our catering is better than any other cafe in town.

Comparing yourself with competitors is fine only when the comparison is fair, like for like, and you can prove it.

Suggested rewrite

Our catering menu has platters for 10 to 200 people.

lowASAS (SCAP)Superlative
The best brunch in Tampines, hands down!

Claims like 'best' or 'cheapest' can be read as facts. Advertising codes expect you to hold proof for any claim a customer could check, such as a price or a ranking.

Suggested rewrite

Weekend brunch in Tampines, from 8am.

lowASAS (SCAP)Testimonial / endorsement
Rated 5 stars and loved by 10,000 customers.

Reviews, ratings and customer counts in ads must be genuine and current, and you should be able to show the records behind them.

Suggested rewrite

See what customers say in our Google reviews.

lowASAS (SCAP)Urgency / pressure
Today only: 30% off office catering orders.

Deadlines and 'only a few left' lines must be true. Scarcity that resets every week can count as misleading.

Suggested rewrite

30% off office catering orders placed by Sunday.

lowASAS (SCAP)Urgency / pressure
Hurry, while stocks last!

Deadlines and 'only a few left' lines must be true. Scarcity that resets every week can count as misleading.

Suggested rewrite

Delete this line.

Full rewritten copy

Your text with every fix applied.

Weekend brunch in Tampines, from 8am, with specialty coffee roasted locally. Ordering for the office? Our catering menu has platters for 10 to 200 people, with vegetarian and gluten-free options marked. 30% off office catering orders placed by Sunday. WhatsApp us to order.

Made by simple find-and-replace rules (no AI connected). Read it through and fix the wording before you use it.

A person still needs to check

Things software cannot judge from the text alone.

Check every image and video in the ad or page. This check only reads text.
If the landing page and the ad say different things, fix both. Platforms and regulators look at the page the ad sends people to.
Check that any star rating you quote matches your current Google rating, and that customer numbers come from your own records.
Phrase scan: 7 phrases flagged
  • lowSuperlative“The best”

    The best brunch in Tampines, hands down! Rated 5 stars and loved by...

  • lowTestimonial / endorsement“Rated 5 stars”

    The best brunch in Tampines, hands down! Rated 5 stars and loved by 10,000 customers. Our catering is better than...

  • lowTestimonial / endorsement“loved by 10,000”

    The best brunch in Tampines, hands down! Rated 5 stars and loved by 10,000 customers. Our catering is better than any other cafe in to...

  • lowUrgency / pressure“Today only”

    ...tomers. Our catering is better than any other cafe in town. Today only: 30% off office catering orders. Hurry, while stocks last!

  • lowUrgency / pressure“Hurry”

    ...r cafe in town. Today only: 30% off office catering orders. Hurry, while stocks last!

  • lowUrgency / pressure“while stocks last”

    ...in town. Today only: 30% off office catering orders. Hurry, while stocks last!

  • mediumComparative claim“better than”

    ...ated 5 stars and loved by 10,000 customers. Our catering is better than any other cafe in town. Today only: 30% off office catering...

This is an automated pre-check, not legal advice. For anything you're unsure about, check the official MOH and ASAS guidance or ask a professional.

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