Sample report for a fictional cafe

See exactly what the specialists hand you.

Saltwater Cafe is a made-up cafe in Tampines, Singapore, serving brunch and coffee, with a catering side for offices and events. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

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In this sample

℞ Ads DoctorSample report, fictional cafe

Sample ads checkup: Google Ads and Meta Ads

Connect your Google Ads and Meta ad accounts once, or upload your exports (ChatGPT Ads works from its CSV export). Ads Doctor works out cost per enquiry for every campaign, finds the spend that brings nothing back, lists negative keywords to add, picks the winners worth more budget and checks your tracking. You make the changes in Ads Manager yourself, with exact click paths.

Score

Diagnosis

Google Ads and Meta Ads spent SGD 6,050 in this period, ads health 74/100. Biggest leak: "Search - Event Catering" (SGD 792.80 spent). Cost per conversion is 11.5x your average. 5 search terms are ready to add as negative keywords.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

High priorityAds DoctorMeta Ads

Move Meta budget from Traffic campaigns to Leads or WhatsApp campaigns

20% of Meta spend goes to ad sets that optimise for clicks, reach or engagement rather than leads or sales. Traffic campaigns find people who click, not people who book.

A few hours Big impact Re-check in 14 days

Meta Ads Manager > Campaigns > + Create

1In Meta Ads Manager, click + Create and choose the Leads objective (or Engagement > Messaging for WhatsApp).
2Set the conversion location to Instant forms, Messaging apps (WhatsApp) or Website with your lead event.
3Copy your best-performing ads into the new campaign so you keep the creative that works.
4Shift budget across gradually over 1 to 2 weeks, then switch the Traffic campaign off on the Campaigns tab.

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High priorityAds DoctorGoogle Ads

Pause the Google Ads items costing the most per result

4 Google Ads items spent SGD 3,119 with no conversions or at well above your average cost per conversion (SGD 22.96). Cost per conversion is 11.5x your average.

Under 30 min Big impact Re-check in 7 days

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High priorityAds DoctorMeta Ads

Pause the Meta Ads items costing the most per result

2 Meta Ads items spent SGD 642.80 with no conversions or at well above your average cost per conversion (SGD 48.91). Spent more than your average cost per conversion with nothing to show.

Under 30 min Big impact Re-check in 7 days

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High priorityAds DoctorGoogle Ads

Add 5 negative keywords to stop paying for searches that never convert

Search terms with spend and zero conversions cost SGD 624.22 in this period. The biggest was "wedding catering".

Under 30 min Some impact Re-check in 14 days

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MediumAds DoctorMeta Ads

Give more budget to the campaigns that bring the cheapest enquiries

"Office workers 25-50 - Tampines", "Search - Brunch Near Me" bring conversions below your account's average cost. Cost per conversion is 32% below your account average.

Under 30 min Big impact Re-check in 7 days

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MediumAds DoctorMeta Ads

Refresh tired Meta ads where people see them too often

"Retargeting - Instagram engagers 60d" has frequency above 3 (a common rule of thumb; retargeting can run higher). Results usually get pricier as the same people keep seeing the same ad.

A few hours Some impact Re-check in 14 days

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MediumAds DoctorGoogle Ads

Rewrite the Google Ads ads people scroll past

"Performance Max - Catering" gets under half your account's click-through rate.

A few hours Some impact Re-check in 14 days

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The full report

Sample data1 October 2026 - 31 October 2026 / 2026-10-01 to 2026-10-31sample-cafe-google-campaigns.csv · 6 rowssample-cafe-google-search-terms.csv · 13 rowssample-cafe-meta-ad-sets.csv · 5 rows

These numbers come from a built-in sample account, not yours. Connect your ad accounts or upload your own exports to get your real checkup.

Google Ads

Health 71/1006 campaigns

Spend (SGD)

3,996

Impressions

67,210

Clicks

2,560

CTR

3.81%

CPC (SGD)

1.56

Conversions

174

CPA (SGD)

22.96

Conv. rate

6.80%

Campaigns by spend

Name	Spend	Share	Clicks	CTR	Conv.	CPA	Impr. share	Flags
Search - Office Catering	1,353.20	34%	398	4.73%	29	46.66	36%	High CPA
Search - Event Catering	792.80	20%	214	4.19%	3	264.27	29%	High CPA
Search - Brunch Near Me	708.76	18%	611	4.74%	41	17.29	42%
Performance Max - Catering	506.52	13%	402	1.27%	4	126.63	--	High CPALow CTR
Search - Celebration Cakes	466.00	12%	233	3.73%	9	51.78	33%	High CPA
Search - Brand	168.48	4%	702	23.72%	88	1.91	94%

Meta Ads

Health 81/1003 campaigns · 5 ad sets

Spend (SGD)

2,054

Impressions

178,700

Link clicks

1,554

CTR

0.87%

CPC (SGD)

1.32

Results

CPA (SGD)

48.91

Conv. rate

2.70%

Frequency

2.45

approx.

Campaigns by spend

Name	Spend	Share	Clicks	CTR	Conv.	CPA	Freq.	Flags
Leads - Office Catering	1,345.20	65%	676	0.96%	25	53.81	2.42
Traffic - Weekend Brunch	412.80	20%	690	0.78%	n/a	--	2.15
WhatsApp - Cake Orders	296.40	14%	188	0.97%	17	17.44	7.42	Freq > 3

ad sets by spend(5)

Name	Spend	Share	Clicks	CTR	Conv.	CPA	Freq.	Flags
Office workers 25-50 - Tampines Campaign: Leads - Office Catering	702.40	34%	344	1.08%	21	33.45	2.24
Interests - Event planning Campaign: Leads - Office Catering	488.60	24%	271	0.93%	4	122.15	2.97	High CPA
Radius 3km - Tampines Campaign: Traffic - Weekend Brunch	412.80	20%	690	0.78%	n/a	--	2.15
Retargeting - Instagram engagers 60d Campaign: WhatsApp - Cake Orders	296.40	14%	188	0.97%	17	17.44	7.42	Freq > 3
Lookalike 1% - Catering clients Campaign: Leads - Office Catering	154.20	8%	61	0.62%	0	--	1.88	No conv.

Pause or cut

Search - Event Catering

Google Ads · campaign

Pause

SGD 792.80 spent · 3 conv. · CPA 264.27

Cost per conversion is 11.5x your average.

Performance Max - Catering

Google Ads · campaign

Pause

SGD 506.52 spent · 4 conv. · CPA 126.63

Cost per conversion is 5.5x your average.

Lookalike 1% - Catering clients

Meta Ads · ad set

Pause

SGD 154.20 spent · 0 conv. · CPA --

Spent more than your average cost per conversion with nothing to show.

Search - Office Catering

Google Ads · campaign

Cut 25%

SGD 1,353.20 spent · 29 conv. · CPA 46.66

Cost per conversion is 2.0x your average.

Interests - Event planning

Meta Ads · ad set

Cut 25%

SGD 488.60 spent · 4 conv. · CPA 122.15

Cost per conversion is 2.5x your average.

Search - Celebration Cakes

Google Ads · campaign

Cut 25%

SGD 466.00 spent · 9 conv. · CPA 51.78

Cost per conversion is 2.3x your average.

Scale up

Office workers 25-50 - Tampines

Meta Ads · ad set

+20% budget

SGD 702.40 spent · 21 conv. · CPA 33.45

Cost per conversion is 32% below your account average.

Search - Brunch Near Me

Google Ads · campaign

+20% budget

SGD 708.76 spent · 41 conv. · CPA 17.29

Cost per conversion is 25% below your account average, and it only shows for about 42% of eligible searches.

Change budgets by 20 to 30% at a time and wait 3 to 5 days between changes so the platforms can settle.

Wasted search terms

SGD 624.22 spent on searches that brought no conversions.

Search term	Campaign / ad group	Clicks	Spend
wedding cateringBroad	Search - Event Catering / Events	64	249.60
cheap buffet cateringBroad	Search - Office Catering / Catering	52	171.60
catering jobsBroad	Search - Office Catering / Catering	27	86.40
how to make cold brewBroad	Search - Brunch Near Me / Brunch	44	48.40
cafe for saleBroad	Search - Brunch Near Me / Brunch	31	37.20
saltwater cafe menuBrand, keepPhrase	Search - Brand / Brand	141	31.02

The copy button includes terms with enough spend to judge, and leaves out your brand name.

Ad copy and creative

Starter templates built from your profile. Edit them before use.

Google RSA headlines (max 30 characters)

Office Catering in Tampines27/30

Catering for 10 to 20022/30

Order Catering Online21/30

Vegetarian Platters Included28/30

Order 2 Working Days Ahead26/30

Saltwater Cafe14/30

See the Catering Menu21/30

Brunch in Tampines18/30

Google RSA descriptions (max 90 characters)

Office catering from Saltwater Cafe in Tampines. See the menu and order online.79/90

Platters for meetings and events, with vegetarian and gluten-free options marked.81/90

WhatsApp us with your headcount and date and we confirm the same day.69/90

Meta creative feedback

Add new ads to "Retargeting - Instagram engagers 60d": frequency is above 3, so the same people keep seeing the same creative.
Open with the question you hear most on WhatsApp, answered in the first 3 seconds with captions on.
Test a real before-and-after or a behind-the-scenes clip from your team instead of polished stock images.
Test a clear next step in the ad itself: 'WhatsApp us to check a slot this week' gets more replies than a plain 'Learn more' button.
Make vertical 9:16 versions for Reels and Stories; square images get cropped there.

Every number above is calculated from your data and compared with your own account averages, not industry benchmarks. Frequency above 3 is a common rule of thumb, not a hard limit.

Is anything here wrong, or not right for your business?Tell Ads Doctor what is accurate and what isn't. It remembers your notes for this business and uses them every time it runs.

Next: Compliance Check

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