Sample report for a fictional cafe

See exactly what the specialists hand you.

Saltwater Cafe is a made-up cafe in Tampines, Singapore, serving brunch and coffee, with a catering side for offices and events. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

  • First fixes in about a minute
  • Most fixes take under 30 minutes
  • Exact clicks and copy to paste
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℞ Site DoctorSample report, fictional cafe

Site checkup: www.saltwater-cafe.example

Opens your homepage and key inner pages the way Google and your customers see them. Checks speed, mobile, SEO basics, contact options, tracking and AI search readiness, then writes a prescription for each problem with steps for your website platform.

70
Score
Diagnosis

People who find Saltwater Cafe on Google land on a page with almost nothing to read: there is no headline, about 180 words of text, and the title is just "Saltwater Cafe". Catering, where the biggest orders come from, has no meta description and is not mentioned on the homepage. Add a headline that names brunch, catering and Tampines, then a catering FAQ and a WhatsApp button for quick catering questions, and install the Meta Pixel so the ads can learn who orders.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

High prioritySite DoctorContent

Say clearly what you do, for whom, and where, at the top of the homepage

No H1 on the homepage. Google and visitors both decide in seconds whether you match what they searched for.

A few hours Big impact Re-check in 21 days

Homepage

  1. 1Use exactly one H1 headline that names your main service and area, e.g. 'Brunch, coffee and office catering in Tampines'.
  2. 2Under it, add 2 to 3 sentences: who it's for, the result they get, and why choose you.
  3. 3Add a short section for each main service with a link to its own page. Aim for 400+ words on the homepage.
  4. 4Finish with a clear button: 'WhatsApp us to order catering'.
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High prioritySite DoctorAI Visibility

Add business schema so Google and AI assistants know who you are

Schema types: WebSite

A few hours Some impact Re-check in 14 days
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MediumSite DoctorConversion

Add a WhatsApp button and tap-to-call link on every page

No WhatsApp link. In Singapore this is often the fastest way customers enquire. Visitors on mobile want one tap to reach you.

Under 30 min Big impact Re-check in 7 days
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MediumSite DoctorOn-page SEO

Rewrite your homepage title and meta description for Google

"Saltwater Cafe" (14 characters; 30 to 60 reads best in Google). 28 characters. These two lines are your ad in Google results.

Under 30 min Some impact Re-check in 21 days
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MediumSite DoctorAI Visibility

Add an FAQ section answering the questions customers ask before booking

No FAQ section. Question-and-answer content is what AI assistants quote.

A few hours Some impact Re-check in 30 days
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MediumSite DoctorTechnical SEO

Make the homepage load faster on mobile

Homepage HTML arrived in 1.5s from our server. Slow pages lose visitors before they see your offer.

A few hours Some impact Re-check in 14 days
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MediumSite DoctorTracking

Install the Meta Pixel and Google Ads conversion tag

No Meta Pixel or Google Ads tag found. Ads can't learn who converts.

A few hours Big impact Re-check in 7 days
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LowSite DoctorOn-page SEO

Describe your images with alt text

3 of 22 images have no alt text.

Under 30 min Small impact Re-check in 30 days
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LowSite DoctorAI Visibility

Publish an llms.txt file for AI assistants

No /llms.txt. It's a simple file that tells AI assistants what your business does.

Under 30 min Small impact Re-check in 30 days
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The full report

Squarespacehttps://www.saltwater-cafe.example/
Technical95
On-page43
Conversion88
Tracking80
AI search25

Already working

Keep these as they are.

  • Secure connection (HTTPS): site loads over HTTPS.
  • Mobile-friendly viewport: the menu fits phone screens.
  • Tap-to-call: the phone number is a link, so people can call from the menu page.
  • Website analytics: Google Analytics 4 is installed, so you can see where visitors come from.

Copy to paste into your homepage

Replace the current title tag, meta description and main headline with these.

Title tag
Brunch and Office Catering in Tampines | Saltwater Cafe
Meta description
All-day brunch and specialty coffee in Tampines, plus office catering for 10 to 200 people. See the menu and order catering online.
H1 headline
Brunch, coffee and office catering in Tampines

Every check we ran

Failed checks first, then warnings, then passes.

One clear H1 headlineOn-page

No H1 on the homepage.

Enough words on the homepageOn-page

About 180 words of readable text.

Business schema markupAI search

Schema types: WebSite

Server response timeTechnical

Homepage HTML arrived in 1.5s from our server.

Homepage titleOn-page

"Saltwater Cafe" (14 characters; 30 to 60 reads best in Google).

Meta descriptionOn-page

28 characters.

Image alt textOn-page

3 of 22 images have no alt text.

Inner page titles and descriptionsOn-page

0 duplicate title(s), 2 page(s) missing a meta description, out of 4 checked.

WhatsApp click-to-chatConversion

No WhatsApp link. In Singapore this is often the fastest way customers enquire.

Ad conversion trackingTracking

No Meta Pixel or Google Ads tag found. Ads can't learn who converts.

Answers to common questionsAI search

No FAQ section. Question-and-answer content is what AI assistants quote.

llms.txt fileAI search

No /llms.txt. It's a simple file that tells AI assistants what your business does.

Secure connection (HTTPS)Technical

Site loads over HTTPS.

Mobile-friendly viewportTechnical

Viewport tag present.

Page weightTechnical

Homepage HTML is 371 KB before images and scripts.

robots.txtTechnical

Found.

XML sitemapTechnical

Found.

Homepage is indexableTechnical

No noindex tag on the homepage.

Inner pages loadTechnical

All 4 inner pages we opened loaded.

Language declaredTechnical

lang="en"

Social share previewOn-page

Open Graph title and image set.

Canonical tagOn-page

Set.

Easy ways to get in touchConversion

Tap-to-call links: 1, WhatsApp links: 0, forms: 1.

Online booking or enquiry formConversion

Enquiry form found.

Website analyticsTracking

Google Analytics 4

Pages we opened

PageStatusTitleWords
/menu200Menu | Saltwater Cafe520
/catering200Catering | Saltwater Cafe260
/cakes200Celebration Cakes | Saltwater Cafe190
/visit200Visit | Saltwater Cafe140

Next: Keyword Lab

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