Sample report for a fictional aesthetic clinic

See exactly what the specialists hand you.

Lumen Aesthetics is a made-up aesthetic clinic in Tampines, Singapore, offering skin treatments in a category with strict advertising rules. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

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In this sample

℞ Site DoctorSample report, fictional aesthetic clinic

Site checkup: www.lumen-aesthetics.example

Opens your homepage and key inner pages the way Google and your customers see them. Checks speed, mobile, SEO basics, contact options, tracking and AI search readiness, then writes a prescription for each problem with steps for your website platform.

Score

Diagnosis

The site loads well and is set up for Google to read, but it makes booking harder than it needs to be. There is no WhatsApp button, the homepage title is just "Home | Lumen", and there is no meta description, so the search listing gives people little reason to click. Start with the contact button and the title, then add the FAQ and schema so AI assistants can quote you.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

High prioritySite DoctorAI Visibility

Add business schema so Google and AI assistants know who you are

No structured data. AI assistants and Google have to guess what you are.

A few hours Some impact Re-check in 14 days

WordPress > Rank Math/Yoast > Local SEO

1Use a LocalBusiness type that matches you (e.g. MedicalClinic, BeautySalon, LegalService).
2Include name, address, phone, opening hours, website, logo, and sameAs links to your Google Business Profile and social pages.
3In Rank Math or Yoast, fill in the Local SEO / Organization settings.
4Test it at search.google.com/test/rich-results.

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MediumSite DoctorConversion

Add a WhatsApp button and tap-to-call link on every page

Tap-to-call links: 0, WhatsApp links: 0, forms: 1. Visitors on mobile want one tap to reach you.

Under 30 min Big impact Re-check in 7 days

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MediumSite DoctorOn-page SEO

Rewrite your homepage title and meta description for Google

"Home | Lumen" (12 characters; 30 to 60 reads best in Google). No meta description, so Google picks a random snippet. These two lines are your ad in Google results.

Under 30 min Some impact Re-check in 21 days

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MediumSite DoctorAI Visibility

Add an FAQ section answering the questions customers ask before booking

No FAQ section. Question-and-answer content is what AI assistants quote.

A few hours Some impact Re-check in 30 days

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MediumSite DoctorTechnical SEO

Make the homepage load faster on mobile

Homepage HTML arrived in 2.4s from our server. Slow pages lose visitors before they see your offer.

A few hours Some impact Re-check in 14 days

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MediumSite DoctorTracking

Install the Meta Pixel and Google Ads conversion tag

No Meta Pixel or Google Ads tag found. Ads can't learn who converts.

A few hours Big impact Re-check in 7 days

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LowSite DoctorOn-page SEO

Describe your images with alt text

4 of 14 images have no alt text.

Under 30 min Small impact Re-check in 30 days

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LowSite DoctorAI Visibility

Publish an llms.txt file for AI assistants

No /llms.txt. It's a simple file that tells AI assistants what your business does.

Under 30 min Small impact Re-check in 30 days

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The full report

WordPresshttps://www.lumen-aesthetics.example/

Technical95

On-page64

Conversion63

Tracking80

AI search25

Already working

Keep these as they are.

Secure connection (HTTPS): site loads over HTTPS.
Mobile-friendly viewport: pages fit phone screens.
Website analytics: Google Analytics 4 is installed, so you can see where visitors come from.
XML sitemap: found, so Google can discover every treatment page.

Copy to paste into your homepage

Replace the current title tag, meta description and main headline with these.

Title tag

Pico Laser and Acne Scar Treatment in Tampines | Lumen

Meta description

Doctor-led pigmentation and acne scar treatments in Tampines. See what each treatment involves, typical downtime and fees, then book a consultation.

H1 headline

Doctor-led skin treatments in Tampines

FAQ drafts for AI search

Add these questions and answers to your site so AI assistants have clear answers to quote.

How many pico laser sessions will I need for pigmentation?

It depends on the type and depth of pigmentation. Many patients need a course of sessions a few weeks apart. Your doctor will assess your skin at consultation and give you a plan and an estimate before you start.

Is there downtime after acne scar treatment?

Most patients have some redness for a day or two, and some treatments need a few days of recovery. Your doctor will explain what to expect for the treatment recommended for you.

Where is Lumen Aesthetics in Tampines?

We are in Tampines, a short walk from the main bus and train stops. Opening hours and directions are on our contact page, and you can book a consultation online.

What happens at a skin consultation?

A doctor looks at your skin, asks about your concerns and medical history, and explains which treatments may suit you, how many sessions are usual and the fees. There is no obligation to book a treatment.

Every check we ran

Failed checks first, then warnings, then passes.

Meta descriptionOn-page

No meta description, so Google picks a random snippet.

Business schema markupAI search

No structured data. AI assistants and Google have to guess what you are.

Server response timeTechnical

Homepage HTML arrived in 2.4s from our server.

Homepage titleOn-page

"Home | Lumen" (12 characters; 30 to 60 reads best in Google).

Image alt textOn-page

4 of 14 images have no alt text.

Inner page titles and descriptionsOn-page

0 duplicate title(s), 2 page(s) missing a meta description, out of 3 checked.

Easy ways to get in touchConversion

Tap-to-call links: 0, WhatsApp links: 0, forms: 1.

WhatsApp click-to-chatConversion

No WhatsApp link. In Singapore this is often the fastest way customers enquire.

Ad conversion trackingTracking

No Meta Pixel or Google Ads tag found. Ads can't learn who converts.

Answers to common questionsAI search

No FAQ section. Question-and-answer content is what AI assistants quote.

llms.txt fileAI search

No /llms.txt. It's a simple file that tells AI assistants what your business does.

Secure connection (HTTPS)Technical

Site loads over HTTPS.

Mobile-friendly viewportTechnical

Viewport tag present.

Page weightTechnical

Homepage HTML is 212 KB before images and scripts.

robots.txtTechnical

Found.

XML sitemapTechnical

Found.

Homepage is indexableTechnical

No noindex tag on the homepage.

Inner pages loadTechnical

All 3 inner pages we opened loaded.

Language declaredTechnical

lang="en"

One clear H1 headlineOn-page

"Glow with confidence"

Enough words on the homepageOn-page

About 520 words of readable text.

Social share previewOn-page

Open Graph title and image set.

Canonical tagOn-page

Set.

Online booking or enquiry formConversion

Enquiry form found.

Website analyticsTracking

Google Analytics 4

Pages we opened

Page	Status	Title	Words
/treatments/pico-laser/	200	Pico Laser \| Lumen	610
/treatments/acne-scars/	200	Acne Scar Treatment \| Lumen	480
/about/	200	About Us \| Lumen	390

Is anything here wrong, or not right for your business?Tell Site Doctor what is accurate and what isn't. It remembers your notes for this business and uses them every time it runs.

Next: Keyword Lab

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