Sample report for a fictional aesthetic clinic

See exactly what the specialists hand you.

Lumen Aesthetics is a made-up aesthetic clinic in Tampines, Singapore, offering skin treatments in a category with strict advertising rules. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

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In this sample

℞ Ads DoctorSample report, fictional aesthetic clinic

Sample ads checkup: Google Ads and Meta Ads

Connect your Google Ads and Meta ad accounts once, or upload your exports (ChatGPT Ads works from its CSV export). Ads Doctor works out cost per enquiry for every campaign, finds the spend that brings nothing back, lists negative keywords to add, picks the winners worth more budget and checks your tracking. You make the changes in Ads Manager yourself, with exact click paths.

Score

Diagnosis

Google Ads and Meta Ads spent SGD 8,243 in this period, ads health 78/100. Biggest leak: "Search - Pico Laser For Pigmentation Price" (SGD 1,251 spent). Cost per conversion is 3.9x your average. 5 search terms are ready to add as negative keywords.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

High priorityAds DoctorMeta Ads

Move Meta budget from Traffic campaigns to Leads or WhatsApp campaigns

30% of Meta spend goes to ad sets that optimise for clicks, reach or engagement rather than leads or sales. Traffic campaigns find people who click, not people who book.

A few hours Big impact Re-check in 14 days

Meta Ads Manager > Campaigns > + Create

1In Meta Ads Manager, click + Create and choose the Leads objective (or Engagement > Messaging for WhatsApp).
2Set the conversion location to Instant forms, Messaging apps (WhatsApp) or Website with your lead event.
3Copy your best-performing ads into the new campaign so you keep the creative that works.
4Shift budget across gradually over 1 to 2 weeks, then switch the Traffic campaign off on the Campaigns tab.

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High priorityAds DoctorGoogle Ads

Pause the Google Ads items costing the most per result

3 Google Ads items spent SGD 2,780 with no conversions or at well above your average cost per conversion (SGD 35.83). Cost per conversion is 3.9x your average.

Under 30 min Big impact Re-check in 7 days

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High priorityAds DoctorMeta Ads

Pause the Meta Ads ad set costing the most per result

1 Meta Ads item spent SGD 286.40 with no conversions or at well above your average cost per conversion (SGD 44.70). Spent more than your average cost per conversion with nothing to show.

Under 30 min Big impact Re-check in 7 days

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High priorityAds DoctorGoogle Ads

Add 5 negative keywords to stop paying for searches that never convert

Search terms with spend and zero conversions cost SGD 564.36 in this period. The biggest was "cheap pico laser for pigmentation".

Under 30 min Some impact Re-check in 14 days

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MediumAds DoctorMeta Ads

Give more budget to the campaigns that bring the cheapest enquiries

"Women 25-45 - Broad Tampines", "Search - Pico Laser For Pigmentation" bring conversions below your account's average cost. Cost per conversion is 46% below your account average.

Under 30 min Big impact Re-check in 7 days

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MediumAds DoctorMeta Ads

Refresh tired Meta ads where people see them too often

"Retargeting - Site visitors 30d", "Interests - Beauty & Wellness" have frequency above 3 (a common rule of thumb; retargeting can run higher). Results usually get pricier as the same people keep seeing the same ad.

A few hours Some impact Re-check in 14 days

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MediumAds DoctorGoogle Ads

Rewrite the Google Ads ads people scroll past

"Performance Max - All" gets under half your account's click-through rate.

A few hours Some impact Re-check in 14 days

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The full report

Sample data1 September 2026 - 30 September 2026 / 2026-09-01 to 2026-09-30sample-google-campaigns.csv · 5 rowssample-google-search-terms.csv · 12 rowssample-meta-adsets.csv · 5 rows

These numbers come from a built-in sample account, not yours. Connect your ad accounts or upload your own exports to get your real checkup.

Google Ads

Health 75/1005 campaigns

Spend (SGD)

5,159

Impressions

85,650

Clicks

2,538

CTR

2.96%

CPC (SGD)

2.03

Conversions

144

CPA (SGD)

35.83

Conv. rate

5.67%

Campaigns by spend

Name	Spend	Share	Clicks	CTR	Conv.	CPA	Impr. share	Flags
Search - Pico Laser For Pigmentation	2,190.08	42%	912	4.95%	80	27.38	35%
Search - Pico Laser For Pigmentation Price	1,251.12	24%	401	4.06%	9	139.01	41%	High CPA
Performance Max - All	1,034.55	20%	605	1.24%	14	73.90	--	High CPALow CTR
Search - Competitors	494.10	10%	122	1.93%	0	--	10%	No conv.
Search - Brand	189.24	4%	498	23.27%	41	4.62	88%

Meta Ads

Health 82/1003 campaigns · 5 ad sets

Spend (SGD)

3,084

Impressions

241,300

Link clicks

2,402

CTR

1.00%

CPC (SGD)

1.28

Results

CPA (SGD)

44.70

Conv. rate

2.87%

Frequency

2.31

approx.

Campaigns by spend

Name	Spend	Share	Clicks	CTR	Conv.	CPA	Freq.	Flags
Leads - Pico Laser For Pigmentation Offer	1,764.69	57%	1,111	1.08%	47	37.55	2.74
Traffic - Website	934.05	30%	1,058	0.89%	n/a	--	1.86
WhatsApp - Consult Booking	385.66	13%	233	1.14%	22	17.53	6.84	Freq > 3

ad sets by spend(5)

Name	Spend	Share	Clicks	CTR	Conv.	CPA	Freq.	Flags
Broad Tampines 18-65 Campaign: Traffic - Website	934.05	30%	1,058	0.89%	n/a	--	1.86
Women 25-45 - Broad Tampines Campaign: Leads - Pico Laser For Pigmentation Offer	924.16	30%	611	1.24%	38	24.32	2.31
Interests - Beauty & Wellness Campaign: Leads - Pico Laser For Pigmentation Offer	554.13	18%	402	0.99%	9	61.57	4.12	Freq > 3
Retargeting - Site visitors 30d Campaign: WhatsApp - Consult Booking	385.66	13%	233	1.14%	22	17.53	6.84	Freq > 3
Lookalike 1% - Past customers Campaign: Leads - Pico Laser For Pigmentation Offer	286.40	9%	98	0.78%	0	--	2.05	No conv.

Pause or cut

Search - Pico Laser For Pigmentation Price

Google Ads · campaign

Pause

SGD 1,251.12 spent · 9 conv. · CPA 139.01

Cost per conversion is 3.9x your average.

Search - Competitors

Google Ads · campaign

Pause

SGD 494.10 spent · 0 conv. · CPA --

Spent more than your average cost per conversion with nothing to show.

Lookalike 1% - Past customers

Meta Ads · ad set

Pause

SGD 286.40 spent · 0 conv. · CPA --

Spent more than your average cost per conversion with nothing to show.

Performance Max - All

Google Ads · campaign

Cut 25%

SGD 1,034.55 spent · 14 conv. · CPA 73.90

Cost per conversion is 2.1x your average.

Scale up

Women 25-45 - Broad Tampines

Meta Ads · ad set

+20% budget

SGD 924.16 spent · 38 conv. · CPA 24.32

Cost per conversion is 46% below your account average.

Search - Pico Laser For Pigmentation

Google Ads · campaign

+20% budget

SGD 2,190.08 spent · 80 conv. · CPA 27.38

Cost per conversion is 24% below your account average, and it only shows for about 35% of eligible searches.

Change budgets by 20 to 30% at a time and wait 3 to 5 days between changes so the platforms can settle.

Wasted search terms

SGD 564.36 spent on searches that brought no conversions.

Search term	Campaign / ad group	Clicks	Spend
cheap pico laser for pigmentationBroad	Search - Pico Laser For Pigmentation Price / Price	74	218.30
free pico laser for pigmentationBroad	Search - Pico Laser For Pigmentation Price / Price	41	98.40
pico laser for pigmentation courseBroad	Search - Pico Laser For Pigmentation / Core	37	96.20
pico laser for pigmentation jobsBroad	Search - Pico Laser For Pigmentation / Core	29	63.80
how to do pico laser for pigmentation at homeBroad	Search - Pico Laser For Pigmentation / Core	33	62.70
lumen aesthetics reviewsBrand, keepPhrase	Search - Brand / Brand	48	24.96

The copy button includes terms with enough spend to judge, and leaves out your brand name.

Ad copy and creative

Starter templates built from your profile. Edit them before use.

Google RSA headlines (max 30 characters)

Book a Consultation Today25/30

Message Us on WhatsApp22/30

Lumen Aesthetics16/30

Lumen Aesthetics Tampines25/30

Talk to Our Team Today22/30

Google RSA descriptions (max 90 characters)

See prices, opening hours and directions, then book online in under a minute.77/90

Meta creative feedback

Add new ads to "Retargeting - Site visitors 30d", "Interests - Beauty & Wellness": frequency is above 3, so the same people keep seeing the same creative.
Open with the question you hear most on WhatsApp, answered in the first 3 seconds with captions on.
Test a 20-second video of your doctor or practitioner explaining who the treatment suits and what to expect. Skip before-and-after photos and testimonials.
Test a clear next step in the ad itself: 'WhatsApp us to check a slot this week' gets more replies than a plain 'Learn more' button.
Make vertical 9:16 versions for Reels and Stories; square images get cropped there.

Every number above is calculated from your data and compared with your own account averages, not industry benchmarks. Frequency above 3 is a common rule of thumb, not a hard limit.

Is anything here wrong, or not right for your business?Tell Ads Doctor what is accurate and what isn't. It remembers your notes for this business and uses them every time it runs.

Next: Compliance Check

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