Sample report for a fictional renovation company

See exactly what the specialists hand you.

Brickhouse Renovations is a made-up renovation company in Tampines, Singapore, doing kitchens, bathrooms and full home renovations. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

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In this sample

℞ Ads DoctorSample report, fictional renovation company

Sample ads checkup: Google Ads and Meta Ads

Connect your Google Ads and Meta ad accounts once, or upload your exports (ChatGPT Ads works from its CSV export). Ads Doctor works out cost per enquiry for every campaign, finds the spend that brings nothing back, lists negative keywords to add, picks the winners worth more budget and checks your tracking. You make the changes in Ads Manager yourself, with exact click paths.

Score

Diagnosis

Google Ads and Meta Ads spent SGD 10,551 in this period, ads health 84/100. Biggest leak: "Search - Renovation Packages" (SGD 1,583 spent). Cost per conversion is 5.0x your average. 6 search terms are ready to add as negative keywords.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

High priorityAds DoctorMeta Ads

Move Meta budget from Traffic campaigns to Leads or WhatsApp campaigns

27% of Meta spend goes to ad sets that optimise for clicks, reach or engagement rather than leads or sales. Traffic campaigns find people who click, not people who book.

A few hours Big impact Re-check in 14 days

Meta Ads Manager > Campaigns > + Create

1In Meta Ads Manager, click + Create and choose the Leads objective (or Engagement > Messaging for WhatsApp).
2Set the conversion location to Instant forms, Messaging apps (WhatsApp) or Website with your lead event.
3Copy your best-performing ads into the new campaign so you keep the creative that works.
4Shift budget across gradually over 1 to 2 weeks, then switch the Traffic campaign off on the Campaigns tab.

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High priorityAds DoctorGoogle Ads

Pause the Google Ads items costing the most per result

2 Google Ads items spent SGD 1,915 with no conversions or at well above your average cost per conversion (SGD 79.87). Cost per conversion is 5.0x your average.

Under 30 min Big impact Re-check in 7 days

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High priorityAds DoctorMeta Ads

Pause the Meta Ads ad set costing the most per result

1 Meta Ads item spent SGD 301.60 with no conversions or at well above your average cost per conversion (SGD 50.04). Spent more than your average cost per conversion with nothing to show.

Under 30 min Big impact Re-check in 7 days

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High priorityAds DoctorGoogle Ads

Add 6 negative keywords to stop paying for searches that never convert

Search terms with spend and zero conversions cost SGD 1,031 in this period. The biggest was "cheap renovation package".

Under 30 min Some impact Re-check in 14 days

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MediumAds DoctorMeta Ads

Give more budget to the campaigns that bring the cheapest enquiries

"Homeowners 30-55 - Broad Tampines" brings conversions below your account's average cost. Cost per conversion is 40% below your account average.

Under 30 min Big impact Re-check in 7 days

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MediumAds DoctorMeta Ads

Refresh tired Meta ads where people see them too often

"Retargeting - Website visitors 30d", "Interests - Home improvement" have frequency above 3 (a common rule of thumb; retargeting can run higher). Results usually get pricier as the same people keep seeing the same ad.

A few hours Some impact Re-check in 14 days

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MediumAds DoctorGoogle Ads

Rewrite the Google Ads ads people scroll past

"Performance Max - Project Gallery" gets under half your account's click-through rate.

A few hours Some impact Re-check in 14 days

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The full report

Sample data1 October 2026 - 31 October 2026 / 2026-10-01 to 2026-10-31sample-renovation-google-campaigns.csv · 6 rowssample-renovation-google-search-terms.csv · 14 rowssample-renovation-meta-ad-sets.csv · 5 rows

These numbers come from a built-in sample account, not yours. Connect your ad accounts or upload your own exports to get your real checkup.

Google Ads

Health 85/1006 campaigns

Spend (SGD)

7,348

Impressions

93,870

Clicks

2,608

CTR

2.78%

CPC (SGD)

2.82

Conversions

CPA (SGD)

79.87

Conv. rate

3.53%

Campaigns by spend

Name	Spend	Share	Clicks	CTR	Conv.	CPA	Impr. share	Flags
Search - Kitchen Renovation	2,702.70	37%	702	4.92%	31	87.18	28%
Search - Renovation Packages	1,582.60	22%	386	3.25%	4	395.65	22%	High CPA
Search - Bathroom Renovation	1,547.00	21%	455	4.58%	22	70.32	34%
Performance Max - Project Gallery	1,021.20	14%	690	1.32%	9	113.47	--	Low CTR
Search - Competitors	332.80	5%	64	1.55%	0	--	10%	No conv.
Search - Brand	161.72	2%	311	22.54%	26	6.22	91%

Meta Ads

Health 83/1003 campaigns · 5 ad sets

Spend (SGD)

3,203

Impressions

248,100

Link clicks

2,653

CTR

1.07%

CPC (SGD)

1.21

Results

CPA (SGD)

50.04

Conv. rate

2.41%

Frequency

2.29

approx.

Campaigns by spend

Name	Spend	Share	Clicks	CTR	Conv.	CPA	Freq.	Flags
Leads - Kitchen Makeover	1,932.20	60%	1,192	1.02%	45	42.94	2.70
Traffic - Project Gallery	868.10	27%	1,210	1.11%	n/a	--	1.77
WhatsApp - Site Visit Booking	402.30	13%	251	1.17%	19	21.17	6.90	Freq > 3

ad sets by spend(5)

Name	Spend	Share	Clicks	CTR	Conv.	CPA	Freq.	Flags
Homeowners 30-55 - Broad Tampines Campaign: Leads - Kitchen Makeover	1,012.40	32%	702	1.20%	34	29.78	2.35
Broad Tampines 25-65 Campaign: Traffic - Project Gallery	868.10	27%	1,210	1.11%	n/a	--	1.77
Interests - Home improvement Campaign: Leads - Kitchen Makeover	618.20	19%	388	0.88%	11	56.20	3.92	Freq > 3
Retargeting - Website visitors 30d Campaign: WhatsApp - Site Visit Booking	402.30	13%	251	1.17%	19	21.17	6.90	Freq > 3
Lookalike 1% - Past clients Campaign: Leads - Kitchen Makeover	301.60	9%	102	0.68%	0	--	2.04	No conv.

Pause or cut

Search - Renovation Packages

Google Ads · campaign

Pause

SGD 1,582.60 spent · 4 conv. · CPA 395.65

Cost per conversion is 5.0x your average.

Search - Competitors

Google Ads · campaign

Pause

SGD 332.80 spent · 0 conv. · CPA --

Spent more than your average cost per conversion with nothing to show.

Lookalike 1% - Past clients

Meta Ads · ad set

Pause

SGD 301.60 spent · 0 conv. · CPA --

Spent more than your average cost per conversion with nothing to show.

Scale up

Homeowners 30-55 - Broad Tampines

Meta Ads · ad set

+20% budget

SGD 1,012.40 spent · 34 conv. · CPA 29.78

Cost per conversion is 40% below your account average.

Change budgets by 20 to 30% at a time and wait 3 to 5 days between changes so the platforms can settle.

Wasted search terms

SGD 1,030.56 spent on searches that brought no conversions.

Search term	Campaign / ad group	Clicks	Spend
cheap renovation packageBroad	Search - Renovation Packages / Packages	92	386.40
flat pack kitchen installationBroad	Search - Kitchen Renovation / Kitchen	54	189.00
diy kitchen cabinetsBroad	Search - Kitchen Renovation / Kitchen	38	121.60
renovation jobsBroad	Search - Renovation Packages / Packages	33	115.50
interior design courseBroad	Search - Renovation Packages / Packages	29	98.60
how to regrout bathroom tilesBroad	Search - Bathroom Renovation / Bathroom	41	98.40
brickhouse renovations reviewsBrand, keepLow dataPhrase	Search - Brand / Brand	39	21.06

The copy button includes terms with enough spend to judge, and leaves out your brand name.

Ad copy and creative

Starter templates built from your profile. Edit them before use.

Google RSA headlines (max 30 characters)

Kitchen Renovation Tampines27/30

Bathroom Renovation Tampines28/30

Fixed, Itemised Quotes22/30

Book a Free Site Visit22/30

Written Timeline Per Stage26/30

See Our Recent Kitchens23/30

Brickhouse Renovations22/30

Permits Handled For You23/30

WhatsApp us for a Quote23/30

Google RSA descriptions (max 90 characters)

See recent projects, then book a site visit. We send a written timeline with every quote.89/90

Permits, trades and clean-up handled by one team. Ask for a quote online in two minutes.88/90

Meta creative feedback

Add new ads to "Retargeting - Website visitors 30d", "Interests - Home improvement": frequency is above 3, so the same people keep seeing the same creative.
Open with the question you hear most on WhatsApp, answered in the first 3 seconds with captions on.
Test a real before-and-after or a behind-the-scenes clip from your team instead of polished stock images.
Test a clear next step in the ad itself: 'WhatsApp us to check a slot this week' gets more replies than a plain 'Learn more' button.
Make vertical 9:16 versions for Reels and Stories; square images get cropped there.

Every number above is calculated from your data and compared with your own account averages, not industry benchmarks. Frequency above 3 is a common rule of thumb, not a hard limit.

Is anything here wrong, or not right for your business?Tell Ads Doctor what is accurate and what isn't. It remembers your notes for this business and uses them every time it runs.

Next: Compliance Check

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