Sample report for a fictional online homeware store

See exactly what the specialists hand you.

Linden & Loft is a made-up online homeware store in Tampines, Singapore, selling linen bedding, stoneware and candles online through Shopify. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

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In this sample

℞ Ads DoctorSample report, fictional online homeware store

Sample ads checkup: Google Ads and Meta Ads

Connect your Google Ads and Meta ad accounts once, or upload your exports (ChatGPT Ads works from its CSV export). Ads Doctor works out cost per enquiry for every campaign, finds the spend that brings nothing back, lists negative keywords to add, picks the winners worth more budget and checks your tracking. You make the changes in Ads Manager yourself, with exact click paths.

Score

Diagnosis

Google Ads and Meta Ads spent SGD 8,937 in this period, ads health 79/100. Biggest leak: "Search - Broad Homeware" (SGD 1,111 spent). Cost per conversion is 12.4x your average. 6 search terms are ready to add as negative keywords.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

High priorityAds DoctorGoogle Ads

Pause the Google Ads items costing the most per result

4 Google Ads items spent SGD 3,474 with no conversions or at well above your average cost per conversion (SGD 29.96). Cost per conversion is 12.4x your average.

Under 30 min Big impact Re-check in 7 days

Google Ads > Campaigns

1Open Google Ads > Campaigns.
2Tick "Search - Broad Homeware", "Search - Competitors", then click Edit > Pause.
3Lower the daily budget on "Performance Max - Gift Sets", "Search - Linen Bedding" by 25%: click the budget in the Budget column, change it, Save.
4Leave everything else alone for 7 days, then run Ads Doctor again with a fresh export.

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High priorityAds DoctorMeta Ads

Pause the Meta Ads items costing the most per result

2 Meta Ads items spent SGD 1,199 with no conversions or at well above your average cost per conversion (SGD 49.00). Cost per conversion is 3.4x your average.

Under 30 min Big impact Re-check in 7 days

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High priorityAds DoctorGoogle Ads

Add 6 negative keywords to stop paying for searches that never convert

Search terms with spend and zero conversions cost SGD 656.15 in this period. The biggest was "home decor ideas".

Under 30 min Some impact Re-check in 14 days

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MediumAds DoctorMeta Ads

Give more budget to the campaigns that bring the cheapest sales

"Advantage+ audience - Singapore" brings conversions below your account's average cost. Cost per conversion is 25% below your account average with a better return on spend.

Under 30 min Big impact Re-check in 7 days

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MediumAds DoctorMeta Ads

Refresh tired Meta ads where people see them too often

"Viewed product 14d" has frequency above 3 (a common rule of thumb; retargeting can run higher). Results usually get pricier as the same people keep seeing the same ad.

A few hours Some impact Re-check in 14 days

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The full report

Sample data1 October 2026 - 31 October 2026 / 2026-10-01 to 2026-10-31sample-store-google-campaigns.csv · 6 rowssample-store-google-search-terms.csv · 12 rowssample-store-meta-ad-sets.csv · 5 rows

These numbers come from a built-in sample account, not yours. Connect your ad accounts or upload your own exports to get your real checkup.

Google Ads

Health 75/1006 campaigns

Spend (SGD)

5,213

Impressions

147,310

Clicks

4,325

CTR

2.94%

CPC (SGD)

1.21

Conversions

174

CPA (SGD)

29.96

Conv. rate

4.02%

ROAS

5.07x

Campaigns by spend

Name	Spend	Share	Clicks	CTR	Conv.	CPA	ROAS	Impr. share	Flags
Shopping - Linen Bedding	1,494.08	29%	1,288	2.63%	41	36.44	5.35	52%
Performance Max - Gift Sets	1,276.05	24%	905	1.48%	22	58.00	2.05	--	High CPA
Search - Broad Homeware	1,111.00	21%	611	3.34%	3	370.33	0.22	18%	High CPA
Search - Linen Bedding	727.62	14%	402	4.18%	12	60.64	2.95	39%	High CPA
Search - Competitors	358.90	7%	97	1.65%	0	--	--	10%	No conv.
Search - Brand	245.28	5%	1,022	29.97%	96	2.56	54.72	95%

Meta Ads

Health 84/1004 campaigns · 5 ad sets

Spend (SGD)

3,724

Impressions

344,300

Link clicks

4,007

CTR

1.16%

CPC (SGD)

0.93

Results

CPA (SGD)

49.00

Conv. rate

1.90%

ROAS

3.88x

Frequency

2.07

approx.

Campaigns by spend

Name	Spend	Share	Clicks	CTR	Conv.	CPA	ROAS	Freq.	Flags
Sales - Linen Bedding	2,104.80	57%	1,830	1.19%	47	44.78	4.29	2.09
Traffic - Journal	610.30	16%	1,488	1.23%	n/a	--	--	1.72
Sales - Retargeting	512.40	14%	402	1.20%	26	19.71	9.64	8.20	Freq > 3
Sales - Gift Sets	496.80	13%	287	0.80%	3	165.60	0.98	1.92	High CPA

ad sets by spend(5)

Name	Spend	Share	Clicks	CTR	Conv.	CPA	ROAS	Freq.	Flags
Advantage+ audience - Singapore Campaign: Sales - Linen Bedding	1,402.60	38%	1,310	1.33%	38	36.91	5.28	1.89
Interests - Interior design Campaign: Sales - Linen Bedding	702.20	19%	520	0.94%	9	78.02	2.31	2.58	High CPA
Broad 25-54 Campaign: Traffic - Journal	610.30	16%	1,488	1.23%	n/a	--	--	1.72
Viewed product 14d Campaign: Sales - Retargeting	512.40	14%	402	1.20%	26	19.71	9.64	8.20	Freq > 3
Lookalike 1% - Purchasers Campaign: Sales - Gift Sets	496.80	13%	287	0.80%	3	165.60	0.98	1.92	High CPA

Pause or cut

Search - Broad Homeware

Google Ads · campaign

Pause

SGD 1,111.00 spent · 3 conv. · CPA 370.33

Cost per conversion is 12.4x your average.

Lookalike 1% - Purchasers

Meta Ads · ad set

Pause

SGD 496.80 spent · 3 conv. · CPA 165.60

Cost per conversion is 3.4x your average.

Search - Competitors

Google Ads · campaign

Pause

SGD 358.90 spent · 0 conv. · CPA --

Spent more than your average cost per conversion with nothing to show.

Performance Max - Gift Sets

Google Ads · campaign

Cut 25%

SGD 1,276.05 spent · 22 conv. · CPA 58.00

Cost per conversion is 1.9x your average.

Search - Linen Bedding

Google Ads · campaign

Cut 25%

SGD 727.62 spent · 12 conv. · CPA 60.64

Cost per conversion is 2.0x your average.

Interests - Interior design

Meta Ads · ad set

Cut 25%

SGD 702.20 spent · 9 conv. · CPA 78.02

Cost per conversion is 1.6x your average.

Scale up

Advantage+ audience - Singapore

Meta Ads · ad set

+20% budget

SGD 1,402.60 spent · 38 conv. · CPA 36.91 · ROAS 5.28

Cost per conversion is 25% below your account average with a better return on spend.

Change budgets by 20 to 30% at a time and wait 3 to 5 days between changes so the platforms can settle.

Wasted search terms

SGD 656.15 spent on searches that brought no conversions.

Search term	Campaign / ad group	Clicks	Spend
home decor ideasBroad	Search - Broad Homeware / Homeware	121	205.70
cheap home decorBroad	Search - Broad Homeware / Homeware	97	174.60
homeware wholesaleBroad	Search - Broad Homeware / Homeware	44	88.00
how to wash linen sheetsBroad	Search - Linen Bedding / Bedsheets	49	71.05
pottery classBroad	Search - Broad Homeware / Homeware	38	64.60
free homeware samplesBroad	Search - Broad Homeware / Homeware	29	52.20

The copy button includes terms with enough spend to judge, and leaves out your brand name.

Ad copy and creative

Starter templates built from your profile. Edit them before use.

Google RSA headlines (max 30 characters)

Natural Linen Bedding21/30

Shop Linen Bedsheets20/30

Stoneware Dinner Sets21/30

Free Returns Within 30 Days27/30

Linden & Loft Homeware22/30

Gift Sets for New Homes23/30

Delivered Across Singapore26/30

Oat, Clay and Sage Linen24/30

Google RSA descriptions (max 90 characters)

Linen bedding and stoneware from Linden & Loft, delivered across Singapore in 2 to 4 days.90/90

Stonewashed linen that gets softer with every wash. Free returns within 30 days.80/90

Gift wrap at checkout, with prices left off the packing slip.61/90

Meta creative feedback

Add new ads to "Viewed product 14d": frequency is above 3, so the same people keep seeing the same creative.
Open with the question you hear most on WhatsApp, answered in the first 3 seconds with captions on.
Test a real before-and-after or a behind-the-scenes clip from your team instead of polished stock images.
Test a clear next step in the ad itself: 'WhatsApp us to check a slot this week' gets more replies than a plain 'Learn more' button.
Make vertical 9:16 versions for Reels and Stories; square images get cropped there.

Every number above is calculated from your data and compared with your own account averages, not industry benchmarks. Frequency above 3 is a common rule of thumb, not a hard limit.

Is anything here wrong, or not right for your business?Tell Ads Doctor what is accurate and what isn't. It remembers your notes for this business and uses them every time it runs.

Next: Compliance Check

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