Sample report for a fictional online homeware store
See exactly what the specialists hand you.
Linden & Loft is a made-up online homeware store in Tampines, Singapore, selling linen bedding, stoneware and candles online through Shopify. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.
Paste an ad, caption or landing page (or give a URL). We flag risky lines for your category and channel, like superlatives, testimonials, before-and-after claims, inducements and Meta's personal attributes rules, explain why, and give you a compliant rewrite to paste. Strongest for healthcare and aesthetics.
37
Score
Diagnosis
Linden & Loft is not in a regulated category, so we checked a product page against general advertising rules: Singapore Code of Advertising Practice (ASAS). 7 lines need another look, covering a guarantee, a comparison with competitors, a 'clinically proven' style claim, a ranking claim, reviews and customer counts and pressure lines, because claims like these still need proof. The suggested rewrite keeps the offer and the call to action. Compliance Check is a review aid, not legal advice.
The prescriptions
In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.
℞
High priorityCompliance Check
Turn the guarantee into terms you can keep
2 lines flagged, e.g. "100%". A guarantee or '100%' line is a promise to every customer. If you make one, you need to keep it, and the terms (what is covered, for how long, how to claim) should be easy to find.
Under 30 min Some impact Re-check in 7 days
Your website editor > the page you checked
1Remove '100%' and 'guaranteed' lines you can't honour for every customer.
2If you do offer a guarantee, say what it covers, for how long and how to claim, in the ad or one click away.
3Paste the rewritten version from this report, then re-run Compliance Check.
Back up or remove 'clinically proven' and 'organic'
1 line flagged, e.g. "clinically proven". 'Clinically proven' needs published evidence for this exact product, and health wording can bring a homeware product under stricter rules. 'Organic' claims usually need a certificate.
Swap 'best' and 'cheapest' for facts you can prove
1 line flagged, e.g. "The best". Claims like 'best' or 'cheapest' can be read as facts. Advertising codes expect you to hold proof for any claim a customer could check, such as a price or a ranking.
1 line flagged, e.g. "loved by 20,000". Reviews, ratings and customer counts in ads must be genuine and current, and you should be able to show the records behind them.
Each line we flagged, why it is a problem, and wording you can use instead.
mediumASAS (SCAP)Guarantee / absolute claim
100% organic linen, clinically proven to help you sleep better.
A guarantee or '100%' line is a promise to every customer. If you make one, you need to keep it, and the terms (what is covered, for how long, how to claim) should be easy to find.
Suggested rewrite
Stonewashed linen, woven from flax and breathable in warm weather.
mediumASAS (SCAP)Guarantee / absolute claim
Our sheets are better than any other brand and last forever.
A guarantee or '100%' line is a promise to every customer. If you make one, you need to keep it, and the terms (what is covered, for how long, how to claim) should be easy to find.
Suggested rewrite
Linen gets softer with every wash.
mediumASAS (SCAP)Comparative claim
Our sheets are better than any other brand and last forever.
Comparing yourself with competitors is fine only when the comparison is fair, like for like, and you can prove it.
Suggested rewrite
Linen gets softer with every wash.
mediumASAS (SCAP)Unsupported health claim
100% organic linen, clinically proven to help you sleep better.
'Clinically proven' needs published evidence for this exact product, and health wording can bring a homeware product under stricter rules. 'Organic' claims usually need a certificate.
Suggested rewrite
Stonewashed linen, woven from flax and breathable in warm weather.
lowASAS (SCAP)Superlative
The best bedding in Singapore, loved by 20,000 customers.
Claims like 'best' or 'cheapest' can be read as facts. Advertising codes expect you to hold proof for any claim a customer could check, such as a price or a ranking.
Suggested rewrite
Linen bedding delivered across Singapore in 2 to 4 working days.
lowASAS (SCAP)Testimonial / endorsement
The best bedding in Singapore, loved by 20,000 customers.
Reviews, ratings and customer counts in ads must be genuine and current, and you should be able to show the records behind them.
Suggested rewrite
Linen bedding delivered across Singapore in 2 to 4 working days.
lowASAS (SCAP)Urgency / pressure
Flash sale ends tonight!
Deadlines and 'only a few left' lines must be true. Scarcity that resets every week can count as misleading.
Suggested rewrite
Sale prices end Sunday at midnight.
Full rewritten copy
Your text with every fix applied.
Stonewashed linen bedding, woven from flax and finished to get softer with every wash. Breathable in warm weather and warm enough for cooler nights. Free returns within 30 days if it isn't right. Sale prices end Sunday at midnight.
Made by simple find-and-replace rules (no AI connected). Read it through and fix the wording before you use it.
A person still needs to check
Things software cannot judge from the text alone.
Check every image and video in the ad or page. This check only reads text.
If the landing page and the ad say different things, fix both. Platforms and regulators look at the page the ad sends people to.
If you keep 'organic', hold the certificate for this exact fabric and name the certifying body on the product page.
Phrase scan: 8 phrases flagged
lowSuperlative“The best”
...organic linen, clinically proven to help you sleep better. The best bedding in Singapore, loved by 20,000 customers. Our sheets...
mediumGuarantee / absolute claim“100%”
100% organic linen, clinically proven to help you sleep better....
mediumGuarantee / absolute claim“last forever”
...0 customers. Our sheets are better than any other brand and last forever. Flash sale ends tonight!
lowTestimonial / endorsement“loved by 20,000”
...en to help you sleep better. The best bedding in Singapore, loved by 20,000 customers. Our sheets are better than any other brand and l...
lowUrgency / pressure“Flash sale”
...ur sheets are better than any other brand and last forever. Flash sale ends tonight!
lowUrgency / pressure“ends tonight”
...re better than any other brand and last forever. Flash sale ends tonight!
mediumComparative claim“better than”
...ing in Singapore, loved by 20,000 customers. Our sheets are better than any other brand and last forever. Flash sale ends tonight!
mediumUnsupported health claim“clinically proven”
100% organic linen, clinically proven to help you sleep better. The best bedding in Singapore, lo...
This is an automated pre-check, not legal advice. For anything you're unsure about, check the official MOH and ASAS guidance or ask a professional.
The free checkup runs Site Doctor on your website and writes your first prescriptions in about a minute. Rather have it done for you? Talk to PULSE Digital.