Sample report for a fictional online homeware store

See exactly what the specialists hand you.

Linden & Loft is a made-up online homeware store in Tampines, Singapore, selling linen bedding, stoneware and candles online through Shopify. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

  • First fixes in about a minute
  • Most fixes take under 30 minutes
  • Exact clicks and copy to paste
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℞ Site DoctorSample report, fictional online homeware store

Site checkup: www.lindenandloft.example

Opens your homepage and key inner pages the way Google and your customers see them. Checks speed, mobile, SEO basics, contact options, tracking and AI search readiness, then writes a prescription for each problem with steps for your website platform.

82
Score
Diagnosis

The shop loads quickly and its tracking is set up, but Google sees it less clearly than shoppers do. 30 of 64 product images have no alt text, so they are close to invisible in Google Images, the homepage has 3 H1 headlines, and two collection pages share the title "Products | Linden & Loft". There is also no WhatsApp button for size and delivery questions before checkout. Fix the alt text first, then the titles, then add a quick way to ask a question.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

MediumSite DoctorContent

Say clearly what you do, for whom, and where, at the top of the homepage

3 H1 tags found. Google and visitors both decide in seconds whether you match what they searched for.

A few hours Big impact Re-check in 21 days

Online Store > Themes > Customize

  1. 1Use exactly one H1 headline that names your main service and area, e.g. 'Linen bedding and stoneware, delivered across Singapore'.
  2. 2Under it, add 2 to 3 sentences: who it's for, the result they get, and why choose you.
  3. 3Add a short section for each main service with a link to its own page. Aim for 400+ words on the homepage.
  4. 4Finish with a clear button: 'WhatsApp us with a question'.
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MediumSite DoctorConversion

Add a WhatsApp button and tap-to-call link on every page

Tap-to-call links: 0, WhatsApp links: 0, forms: 1. Visitors on mobile want one tap to reach you.

Under 30 min Big impact Re-check in 7 days
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MediumSite DoctorOn-page SEO

Rewrite your homepage title and meta description for Google

"Linden & Loft | Homeware" (24 characters; 30 to 60 reads best in Google). 131 characters. These two lines are your ad in Google results.

Under 30 min Some impact Re-check in 21 days
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MediumSite DoctorTechnical SEO

Make the homepage load faster on mobile

Homepage HTML is 801 KB before images and scripts. Slow pages lose visitors before they see your offer.

A few hours Some impact Re-check in 14 days
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LowSite DoctorOn-page SEO

Describe your images with alt text

30 of 64 images have no alt text.

Under 30 min Small impact Re-check in 30 days
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LowSite DoctorAI Visibility

Publish an llms.txt file for AI assistants

No /llms.txt. It's a simple file that tells AI assistants what your business does.

Under 30 min Small impact Re-check in 30 days
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The full report

Shopifyhttps://www.lindenandloft.example/
Technical97
On-page61
Conversion63
Tracking100
AI search92

Already working

Keep these as they are.

  • Server response time: the homepage arrives in 0.9s.
  • Tracking: Google Analytics 4, the Meta Pixel and the Google Ads tag are all installed, so purchases flow back to the ads.
  • Business schema: Organization markup is set, so Google can connect the brand name to the shop.
  • FAQ: the homepage answers common questions, which AI assistants can quote.

Copy to paste into your homepage

Replace the current title tag, meta description and main headline with these.

Title tag
Linen Bedding and Stoneware Homeware | Linden & Loft
Meta description
Linen bedding, stoneware dinnerware and scented candles, designed in-house and delivered across Singapore. Free returns within 30 days.
H1 headline
Linen bedding and stoneware for slow mornings

Every check we ran

Failed checks first, then warnings, then passes.

Image alt textOn-page

30 of 64 images have no alt text.

Inner page titles and descriptionsOn-page

1 duplicate title(s), 3 page(s) missing a meta description, out of 4 checked.

Page weightTechnical

Homepage HTML is 801 KB before images and scripts.

Homepage titleOn-page

"Linden & Loft | Homeware" (24 characters; 30 to 60 reads best in Google).

One clear H1 headlineOn-page

3 H1 tags found.

Easy ways to get in touchConversion

Tap-to-call links: 0, WhatsApp links: 0, forms: 1.

WhatsApp click-to-chatConversion

No WhatsApp link. In Singapore this is often the fastest way customers enquire.

llms.txt fileAI search

No /llms.txt. It's a simple file that tells AI assistants what your business does.

Secure connection (HTTPS)Technical

Site loads over HTTPS.

Mobile-friendly viewportTechnical

Viewport tag present.

Server response timeTechnical

Homepage HTML arrived in 0.9s from our server.

robots.txtTechnical

Found.

XML sitemapTechnical

Found.

Homepage is indexableTechnical

No noindex tag on the homepage.

Inner pages loadTechnical

All 4 inner pages we opened loaded.

Language declaredTechnical

lang="en"

Meta descriptionOn-page

131 characters.

Enough words on the homepageOn-page

About 610 words of readable text.

Social share previewOn-page

Open Graph title and image set.

Canonical tagOn-page

Set.

Online booking or enquiry formConversion

Enquiry form found.

Website analyticsTracking

Google Analytics 4, Meta Pixel, Google Ads tag

Ad conversion trackingTracking

Ad tracking present.

Business schema markupAI search

Schema types: Organization, WebSite

Answers to common questionsAI search

FAQ content found.

Pages we opened

PageStatusTitleWords
/collections/linen-bedding200Linen Bedding | Linden & Loft320
/products/stoneware-dinner-set200Stoneware Dinner Set | Linden & Loft280
/collections/all200Products | Linden & Loft90
/collections/gift-sets200Products | Linden & Loft110

Next: Keyword Lab

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