Sample report for a fictional renovation company

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Brickhouse Renovations is a made-up renovation company in Tampines, Singapore, doing kitchens, bathrooms and full home renovations. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

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℞ Compliance CheckSample report, fictional renovation company

Compliance check: Meta ad - Cheapest in town, guaranteed! Brickhouse...

Paste an ad, caption or landing page (or give a URL). We flag risky lines for your category and channel, like superlatives, testimonials, before-and-after claims, inducements and Meta's personal attributes rules, explain why, and give you a compliant rewrite to paste. Strongest for healthcare and aesthetics.

54
Score
Diagnosis

Brickhouse Renovations is not in a regulated category, so we checked a draft Meta ad against general advertising rules: Singapore Code of Advertising Practice (ASAS) and Meta's ad policies. 5 lines need another look, covering a guarantee, a comparison with competitors, a ranking claim and pressure lines, because claims like these still need proof. The suggested rewrite keeps the offer and the call to action. Compliance Check is a review aid, not legal advice.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

High priorityCompliance Check

Turn the guarantee into terms you can keep

2 lines flagged, e.g. "guaranteed". A guarantee or '100%' line is a promise to every customer. If you make one, you need to keep it, and the terms (what is covered, for how long, how to claim) should be easy to find.

Under 30 min Some impact Re-check in 7 days

Meta Ads Manager > Ad > Primary text and headline

  1. 1Remove '100%' and 'guaranteed' lines you can't honour for every customer.
  2. 2If you do offer a guarantee, say what it covers, for how long and how to claim, in the ad or one click away.
  3. 3Paste the rewritten version from this report, then re-run Compliance Check.
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High priorityCompliance Check

Compare like for like, or describe yourself instead

1 line flagged, e.g. "cheaper than". Comparing yourself with competitors is fine only when the comparison is fair, like for like, and you can prove it.

Under 30 min Some impact Re-check in 7 days
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MediumCompliance Check

Swap 'best' and 'cheapest' for facts you can prove

1 line flagged, e.g. "the best". Claims like 'best' or 'cheapest' can be read as facts. Advertising codes expect you to hold proof for any claim a customer could check, such as a price or a ranking.

Under 30 min Some impact Re-check in 7 days
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MediumCompliance Check

Give a real deadline or drop the pressure line

1 line flagged, e.g. "Only 3 slots left". Deadlines and 'only a few left' lines must be true. Scarcity that resets every week can count as misleading.

Under 30 min Some impact Re-check in 7 days
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The full report

Verdict

Needs edits

Fix the lines below before this goes live.

Meta adOther3 medium2 low

Lines to fix

Each line we flagged, why it is a problem, and wording you can use instead.

mediumASAS (SCAP)Guarantee / absolute claim
Cheapest in town, guaranteed!

A guarantee or '100%' line is a promise to every customer. If you make one, you need to keep it, and the terms (what is covered, for how long, how to claim) should be easy to find.

Suggested rewrite

Fixed, itemised quotes after a free site visit.

mediumASAS (SCAP)Guarantee / absolute claim
Every project finished on time, 100% stress-free.

A guarantee or '100%' line is a promise to every customer. If you make one, you need to keep it, and the terms (what is covered, for how long, how to claim) should be easy to find.

Suggested rewrite

Every quote comes with a written timeline for each stage.

mediumASAS (SCAP)Comparative claim
Brickhouse is the best contractor in Tampines for kitchens and bathrooms, and cheaper than any other renovation company.

Comparing yourself with competitors is fine only when the comparison is fair, like for like, and you can prove it.

Suggested rewrite

Brickhouse renovates kitchens and bathrooms in Tampines, with a fixed, itemised quote before work starts.

lowASAS (SCAP)Superlative
Brickhouse is the best contractor in Tampines for kitchens and bathrooms, and cheaper than any other renovation company.

Claims like 'best' or 'cheapest' can be read as facts. Advertising codes expect you to hold proof for any claim a customer could check, such as a price or a ranking.

Suggested rewrite

Brickhouse renovates kitchens and bathrooms in Tampines, with a fixed, itemised quote before work starts.

lowASAS (SCAP)Urgency / pressure
Only 3 slots left this month, so act now before prices go up.

Deadlines and 'only a few left' lines must be true. Scarcity that resets every week can count as misleading.

Suggested rewrite

We are booking site visits for next month now.

Full rewritten copy

Your text with every fix applied.

Kitchen and bathroom renovation in Tampines. You get a fixed, itemised quote after a free site visit, and a written timeline for every stage before work starts. See recent projects on our website, then whatsapp us to book your site visit.

Made by simple find-and-replace rules (no AI connected). Read it through and fix the wording before you use it.

A person still needs to check

Things software cannot judge from the text alone.

Check every image and video in the ad or page. This check only reads text.
If the landing page and the ad say different things, fix both. Platforms and regulators look at the page the ad sends people to.
Make sure every project photo in the ad is your own work, and that you have the homeowner's permission to show it.
Phrase scan: 6 phrases flagged
  • lowSuperlative“the best”

    Cheapest in town, guaranteed! Brickhouse is the best contractor in Tampines for kitchens and bathrooms, and chea...

  • mediumGuarantee / absolute claim“guaranteed”

    Cheapest in town, guaranteed! Brickhouse is the best contractor in Tampines for kitchens...

  • mediumGuarantee / absolute claim“100%”

    ...y other renovation company. Every project finished on time, 100% stress-free. Only 3 slots left this month, so act now befor...

  • lowUrgency / pressure“Only 3 slots left”

    ...company. Every project finished on time, 100% stress-free. Only 3 slots left this month, so act now before prices go up.

  • lowUrgency / pressure“act now”

    ...on time, 100% stress-free. Only 3 slots left this month, so act now before prices go up.

  • mediumComparative claim“cheaper than”

    ...best contractor in Tampines for kitchens and bathrooms, and cheaper than any other renovation company. Every project finished on tim...

This is an automated pre-check, not legal advice. For anything you're unsure about, check the official MOH and ASAS guidance or ask a professional.

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