Sample report for a fictional renovation company

See exactly what the specialists hand you.

Brickhouse Renovations is a made-up renovation company in Tampines, Singapore, doing kitchens, bathrooms and full home renovations. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

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℞ Social Media ContentSample report, fictional renovation company

Content plan: 6 ideas for Instagram, Facebook

Checks what is trending on your platforms this month for your niche in your country, then writes post ideas you can film today: the hook word for word, a shot-by-shot script or slide outline, a caption and hashtags to paste, and a 2-week calendar that fits how often you can post. Regulated businesses get ideas that stay inside the advertising rules.

Diagnosis

Six post ideas for Instagram and Facebook, built around the questions homeowners ask before they get a quote. Each one has the hook word for word, a shot list, a caption and hashtags to paste, and a slot in a two-week calendar at three posts a week. With live research on, ideas also use what is trending in your niche this month.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

UrgentSocial Media ContentSocial content

Put a WhatsApp booking link and one clear line in your bio

Content only brings enquiries if the next step is obvious. Your bio should say what you do, where, and how to book in one tap.

Under 30 min Big impact Re-check in 7 days

Instagram > Profile > Edit profile (and TikTok > Edit profile)

  1. 1Line 1: what you do and where, e.g. "Home renovation contractor in Tampines".
  2. 2Line 2: one reason to choose you (a fact, not a superlative).
  3. 3Line 3: "WhatsApp to book" and point to the link.
  4. 4Set the link to https://wa.me/65XXXXXXXX?text=Hi%2C%20I%20saw%20your%20post (your number, no + or spaces).
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High prioritySocial Media ContentSocial content

Batch film 4 videos in one sitting every week

Filming one post at a time is the main reason small businesses stop posting. One weekly session keeps you consistent on busy weeks.

A few hours Big impact Re-check in 14 days
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MediumSocial Media ContentSocial content

Reply to every comment within the first hour after posting

Early replies keep the conversation going and tell the platform the post is worth showing to more people.

Under 30 min Some impact Re-check in 14 days
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MediumSocial Media ContentSocial content

Pin your 3 most useful posts to the top of your profile

New visitors decide in seconds whether to follow or message. Pinned posts should answer who you are, what you do and how to book.

Under 30 min Some impact Re-check in 30 days
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LowSocial Media ContentSocial content

Test hooks with Instagram Trial Reels before posting to followers

Trial Reels are shown to non-followers first, so you can test a new hook or format without it affecting your main grid.

Under 30 min Some impact Re-check in 21 days
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The full report

Content pillar mix

How to split your posts across the month so you are not only selling.

  • Answer the questions35%

    Myths, prices, mistakes and the questions customers ask before booking.

  • Proof25%

    Customer stories (with permission), real questions answered, results explained honestly.

  • Behind the scenes20%

    Your people, your space and how you work. Builds familiarity.

  • Book with us20%

    Clear, low-pressure posts that tell people how to book and why now.

Post ideas

Each idea has two halves: what to film or design, then what to paste when you post it.

01InstagramReelAnswer the questionsEffort: quick

Myth vs fact: kitchen renovation

Why this, now

Myth-versus-fact videos keep working in service niches because the first line names something viewers already believe. Live reports show the posts this borrows from and how they performed.

Instagram

A creator in your niche

Borrow the structure: say the myth in the first line, show the fact on screen, end with one thing to do instead. Use your own wording.

Sample reference. Live reports link the real post.

Open with

“Stop believing this about kitchen renovation.”

Say it and show it as text in the first two seconds.

How to shoot it

Format
Vertical 9:16 Instagram video, 15 to 45 seconds
Where
Where you actually work, tidy and well lit. Face a window for soft light.
Camera
Phone on a tripod or propped at eye level, back camera, 1080p or better
Who
You or one team member, talking to the camera like you would to a customer
Sound
Quiet room or a clip-on mic. Add a trending sound under the voice at low volume if it fits.
Editing
Captions on every line, a cut every 2 to 3 seconds, hook text on screen from the first frame

Script, beat by beat

  1. 0-2s
    Film

    Face to camera. Say the hook.

    Say

    “Stop believing this about kitchen renovation.”

    On screenMYTH: [the thing customers wrongly believe about kitchen renovation]
  2. 2-8s
    Film

    Explain in one sentence why people believe it (something they read online, a friend's story).

  3. 8-20s
    Film

    Cut to you at work. Give the fact in plain words, one point per cut.

  4. 20-25s
    Film

    Back to camera

    Say

    “If you're unsure, ask us before you book anything.”

  5. Tip
    Film

    Add captions on screen. Keep it under 30 seconds.

Post this

Caption

The most common thing we hear about kitchen renovation is also the most wrong. Here's what's actually true, from the people who do this every day at Brickhouse Renovations. Got another myth you've heard? Drop it in the comments and we'll answer it in the next video.

Hashtags (12)
  • #mythbusting
  • #askthepro
  • #singapore
  • #sg
  • #tampines
  • #homerenovationcontractor
  • #homerenovationcontractorsg
  • #homerenovationcontractorsingapore
  • #kitchenrenovation
  • #kitchenrenovationsg
  • #kitchenrenovationsingapore
  • #brickhouserenovations
Call to action

Comment the myth you've heard and we'll answer it next

Why it works

Myth-busting earns comments and saves, and it shows expertise without selling. Your comment replies become your next videos.

02FacebookCarouselAnswer the questionsEffort: half-day

5 questions to ask before you book kitchen renovation

Why this, now

Checklist posts get saved and shared by people comparing options, which is the moment before they enquire.

Facebook

A creator in your niche

Borrow the numbered format: one question per slide or shot, the answer underneath, and a save prompt at the end.

Sample reference. Live reports link the real post.

Lead with

“Ask these 5 questions before you pay for kitchen renovation anywhere in Tampines.”

The first line or first slide.

How to make it

Format
Facebook carousel, 4:5 slides
Where
Real photos of your space, team or work where you can; otherwise a plain background in your brand colour
Camera
Phone photos in daylight, or a design tool such as Canva
Who
No one on camera needed
Sound
None
Editing
One idea per slide, big readable text, your handle on the last slide

Slide by slide

  1. Slide 1
    Show

    The hook in big text. Plain background in your brand colour.

    On screenAsk these 5 questions before you pay for kitchen renovation anywhere in Tampines.
  2. Slide 2
    Show

    One line on why it matters.

    On screenWho will actually be doing it?
  3. Slide 3
    On screenWhat's included in the price, and what costs extra?
  4. Slide 4
    On screenWhat happens if I'm not happy or something changes?
  5. Slide 5
    On screenHow long until I see the result / get it done?
  6. Slide 6
    On screenWhat should I do (or avoid) before and after?
  7. Slide 7
    On screenWe answer all 5 on WhatsApp before you book. Link in bio.

Post this

Caption

Save this for when you're comparing home renovation contractor options in Tampines. A good provider will happily answer all 5. If they dodge one, that tells you something. Want our answers? WhatsApp us, link in bio.

Hashtags (12)
  • #tips
  • #beforeyoubook
  • #singapore
  • #sg
  • #tampines
  • #homerenovationcontractor
  • #homerenovationcontractorsg
  • #homerenovationcontractorsingapore
  • #kitchenrenovation
  • #kitchenrenovationsg
  • #kitchenrenovationsingapore
  • #brickhouserenovations
Call to action

Save this and WhatsApp us for our answers

Why it works

Checklists get saved and shared with friends who are also comparing. It positions you as the honest option before they have even contacted anyone.

03InstagramReelBehind the scenesEffort: quick

POV: finding a home renovation contractor in Tampines that explains things properly

Why this, now

POV captions over everyday footage are low effort to film and easy to share with a friend who needs the service.

Instagram

A creator in your niche

Borrow the on-screen POV caption over simple footage of your work. Keep it under 15 seconds.

Sample reference. Live reports link the real post.

Open with

“POV: you finally found a home renovation contractor in Tampines that tells you everything before you pay.”

Say it and show it as text in the first two seconds.

How to shoot it

Format
Vertical 9:16 Instagram video, 15 to 45 seconds
Where
Where you actually work, tidy and well lit. Face a window for soft light.
Camera
Phone on a tripod or propped at eye level, back camera, 1080p or better
Who
You or one team member, talking to the camera like you would to a customer
Sound
Quiet room or a clip-on mic. Add a trending sound under the voice at low volume if it fits.
Editing
Captions on every line, a cut every 2 to 3 seconds, hook text on screen from the first frame

Script, beat by beat

  1. 0-2s
    Film

    Relatable face to camera (relieved, surprised). Hook as text overlay. Use a trending sound from the TikTok/Instagram audio library.

    Say

    “POV: you finally found a home renovation contractor in Tampines that tells you everything before you pay.”

  2. 2-6s
    Film

    Quick cut: phone screen showing a clear WhatsApp reply (blur the customer's name and number).

  3. 6-10s
    Film

    Cut to your space, calm and tidy.

  4. 10-12s
    On screenThis is the standard at Brickhouse Renovations.

Post this

Caption

Honestly, this should be normal. Tag someone who's been burned by vague answers before.

Hashtags (12)
  • #pov
  • #relatable
  • #singapore
  • #sg
  • #tampines
  • #homerenovationcontractor
  • #homerenovationcontractorsg
  • #homerenovationcontractorsingapore
  • #kitchenrenovation
  • #kitchenrenovationsg
  • #kitchenrenovationsingapore
  • #brickhouserenovations
Call to action

Tag a friend who needs this

Why it works

POV formats are low effort and highly shareable. Tagging spreads you to people who are not following yet.

04FacebookStatic postBook with usEffort: quick

November slots for kitchen renovation are open

Lead with

“November slots for kitchen renovation are open. Here's how to book.”

The first line or first slide.

How to make it

Format
Facebook static post
Where
Real photos of your space, team or work where you can; otherwise a plain background in your brand colour
Camera
Phone photos in daylight, or a design tool such as Canva
Who
No one on camera needed
Sound
None
Editing
One idea per slide, big readable text, your handle on the last slide

Slide by slide

  1. Tip
    Show

    Image: a clean photo of your space or your team doing kitchen renovation..

    On screenNovember slots open
  2. Tip
    Show

    Second line on the image: the days and times you have availability.

  3. Tip
    Show

    Bottom: and your handle.

    Say

    “WhatsApp to book”

Post this

Caption

November slots for kitchen renovation are open now. How to book: 1. WhatsApp us (link in bio) 2. Tell us the day that suits you 3. We confirm within the day Weekend slots usually go first.

Hashtags (12)
  • #booknow
  • #appointments
  • #singapore
  • #sg
  • #tampines
  • #homerenovationcontractor
  • #homerenovationcontractorsg
  • #homerenovationcontractorsingapore
  • #kitchenrenovation
  • #kitchenrenovationsg
  • #kitchenrenovationsingapore
  • #brickhouserenovations
Call to action

WhatsApp us to book (link in bio)

Why it works

People who already follow you need a clear, low-friction reason to act now. Simple booking posts convert warm followers.

05InstagramReelAnswer the questionsEffort: quick

What changes the price of kitchen renovation

Open with

“Why does kitchen renovation cost different amounts at different places? Here's what you're actually paying for.”

Say it and show it as text in the first two seconds.

How to shoot it

Format
Vertical 9:16 Instagram video, 15 to 45 seconds
Where
Where you actually work, tidy and well lit. Face a window for soft light.
Camera
Phone on a tripod or propped at eye level, back camera, 1080p or better
Who
You or one team member, talking to the camera like you would to a customer
Sound
Quiet room or a clip-on mic. Add a trending sound under the voice at low volume if it fits.
Editing
Captions on every line, a cut every 2 to 3 seconds, hook text on screen from the first frame

Script, beat by beat

  1. 0-3s
    Film

    Hook to camera, text on screen.

    Say

    “Why does kitchen renovation cost different amounts at different places? Here's what you're actually paying for.”

  2. 3-10s
    Film

    Factor 1: who does it (experience, qualifications).

  3. 10-17s
    Film

    Factor 2: what's included (materials, follow-ups, aftercare).

  4. 17-24s
    Film

    Factor 3: time spent per customer.

  5. 24-30s
    Say

    “Ask us for our price on WhatsApp. We'll tell you exactly what's in it.”

Post this

Caption

Price is the first thing everyone asks, so let's talk about it openly. Cheaper isn't always worse and pricier isn't always better. Here's how to tell the difference. Want our price breakdown? WhatsApp us.

Hashtags (12)
  • #pricing
  • #thingstoknow
  • #singapore
  • #sg
  • #tampines
  • #homerenovationcontractor
  • #homerenovationcontractorsg
  • #homerenovationcontractorsingapore
  • #kitchenrenovation
  • #kitchenrenovationsg
  • #kitchenrenovationsingapore
  • #brickhouserenovations
Call to action

WhatsApp us for a price breakdown

Why it works

Price questions are the biggest pre-booking worry. Answering them openly builds trust and pre-qualifies enquiries.

06FacebookCarouselProofEffort: half-day

Customer story: why they chose kitchen renovation

Lead with

“She almost didn't book. Here's what changed her mind.”

The first line or first slide.

How to make it

Format
Facebook carousel, 4:5 slides
Where
Real photos of your space, team or work where you can; otherwise a plain background in your brand colour
Camera
Phone photos in daylight, or a design tool such as Canva
Who
No one on camera needed
Sound
None
Editing
One idea per slide, big readable text, your handle on the last slide

Slide by slide

  1. Slide 1
    Show

    Hook with a photo of the customer (only with written permission).

    On screenShe almost didn't book. Here's what changed her mind.
  2. Slide 2
    Show

    What they were worried about, in their words.

  3. Slide 3
    Show

    What they tried before.

  4. Slide 4
    Show

    What happened with kitchen renovation at Brickhouse Renovations.

  5. Slide 5
    Show

    Their honest one-line review (quote it exactly).

  6. Slide 6
    On screenYour turn? WhatsApp us.

Post this

Caption

Real story, shared with permission. We love hearing from customers who almost didn't come in. Got a worry like this? Ask us, no pressure.

Hashtags (12)
  • #customerstory
  • #realreviews
  • #singapore
  • #sg
  • #tampines
  • #homerenovationcontractor
  • #homerenovationcontractorsg
  • #homerenovationcontractorsingapore
  • #kitchenrenovation
  • #kitchenrenovationsg
  • #kitchenrenovationsingapore
  • #brickhouserenovations
Call to action

WhatsApp us with your question

Why it works

Stories from real customers answer objections better than you can. Get written permission and quote them exactly.

2-week posting calendar

Tap a post to jump to its idea.

Week 1
Mon
InstagramMyth vs fact: kitchen renovation
Wed
Facebook5 questions to ask before you book kitchen renovation
Fri
InstagramPOV: finding a home renovation contractor in Tampines that explains things properly
Week 2
Mon
FacebookNovember slots for kitchen renovation are open
Wed
InstagramWhat changes the price of kitchen renovation
Fri
FacebookCustomer story: why they chose kitchen renovation

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