Sample report for a fictional aesthetic clinic

See exactly what the specialists hand you.

Lumen Aesthetics is a made-up aesthetic clinic in Tampines, Singapore, offering skin treatments in a category with strict advertising rules. We ran all six specialists on it. The reports and prescriptions below are the same ones you get in your account; the business, the AI answers and the ad numbers are invented.

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In this sample

℞ Social Media ContentSample report, fictional aesthetic clinic

Content plan: 6 ideas for Instagram, TikTok

Checks what is trending on your platforms this month for your niche in your country, then writes post ideas you can film today: the hook word for word, a shot-by-shot script or slide outline, a caption and hashtags to paste, and a 2-week calendar that fits how often you can post. Regulated businesses get ideas that stay inside the advertising rules.

Diagnosis

Six post ideas for Instagram and TikTok, written to stay inside the advertising rules for clinics in Singapore. Each one has the hook word for word, a shot list, a caption and hashtags to paste, and a slot in a two-week calendar at three posts a week. With live research on, ideas also use what is trending in your niche this month.

The prescriptions

In your account these land on your prescription board, ranked, with a re-check date. Open one to see the steps.

UrgentSocial Media ContentSocial content

Put a WhatsApp booking link and one clear line in your bio

Content only brings enquiries if the next step is obvious. Your bio should say what you do, where, and how to book in one tap.

Under 30 min Big impact Re-check in 7 days

Instagram > Profile > Edit profile (and TikTok > Edit profile)

1Line 1: what you do and where, e.g. "Aesthetic clinic in Tampines".
2Line 2: one reason to choose you (a fact, not a superlative).
3Line 3: "WhatsApp to book" and point to the link.
4Set the link to https://wa.me/65XXXXXXXX?text=Hi%2C%20I%20saw%20your%20post (your number, no + or spaces).

Rather have PULSE do it?

High prioritySocial Media ContentSocial content

Batch film 4 videos in one sitting every week

Filming one post at a time is the main reason small businesses stop posting. One weekly session keeps you consistent on busy weeks.

A few hours Big impact Re-check in 14 days

Rather have PULSE do it?

MediumSocial Media ContentSocial content

Reply to every comment within the first hour after posting

Early replies keep the conversation going and tell the platform the post is worth showing to more people.

Under 30 min Some impact Re-check in 14 days

Rather have PULSE do it?

MediumSocial Media ContentSocial content

Pin your 3 most useful posts to the top of your profile

New visitors decide in seconds whether to follow or message. Pinned posts should answer who you are, what you do and how to book.

Under 30 min Some impact Re-check in 30 days

Rather have PULSE do it?

LowSocial Media ContentSocial content

Test hooks with Instagram Trial Reels before posting to followers

Trial Reels are shown to non-followers first, so you can test a new hook or format without it affecting your main grid.

Under 30 min Some impact Re-check in 21 days

Rather have PULSE do it?

The full report

Content pillar mix

How to split your posts across the month so you are not only selling.

Answer the questions35%
Myths, prices, mistakes and the questions customers ask before booking.
Standards and process25%
How you keep customers safe and what they can expect. No testimonials or before/afters.
Behind the scenes20%
Your people, your space and how you work. Builds familiarity.
Book with us20%
Clear, low-pressure posts that tell people how to book and why now.

Post ideas

Each idea has two halves: what to film or design, then what to paste when you post it.

01InstagramReelAnswer the questionsEffort: quick

Myth vs fact: Pico laser for pigmentation

Why this, now

Myth-versus-fact videos keep working in service niches because the first line names something viewers already believe. Live reports show the posts this borrows from and how they performed.

Instagram

A creator in your niche

Borrow the structure: say the myth in the first line, show the fact on screen, end with one thing to do instead. Use your own wording.

Sample reference. Live reports link the real post.

Open with

“Stop believing this about Pico laser for pigmentation.”

Say it and show it as text in the first two seconds.

How to shoot it

Format: Vertical 9:16 Instagram video, 15 to 45 seconds
Where: Where you actually work, tidy and well lit. Face a window for soft light.
Camera: Phone on a tripod or propped at eye level, back camera, 1080p or better
Who: You or one team member, talking to the camera like you would to a customer
Sound: Quiet room or a clip-on mic. Add a trending sound under the voice at low volume if it fits.
Editing: Captions on every line, a cut every 2 to 3 seconds, hook text on screen from the first frame

Script, beat by beat

When

Film

Say

On screen

0-2s
Film
Face to camera. Say the hook.
Say
“Stop believing this about Pico laser for pigmentation.”
On screenMYTH: [the thing customers wrongly believe about Pico laser for pigmentation]
2-8s
Film
Explain in one sentence why people believe it (something they read online, a friend's story).
Say-
On screen-
8-20s
Film
Cut to you at work. Give the fact in plain words, one point per cut.
Say-
On screen-
20-25s
Film
Back to camera
Say
“If you're unsure, ask us before you book anything.”
On screen-
Tip
Film
Add captions on screen. Keep it under 30 seconds.
Say-
On screen-

Post this

Caption

The most common thing we hear about Pico laser for pigmentation is also the most wrong. Here's what's actually true, from the people who do this every day at Lumen Aesthetics. Got another myth you've heard? Drop it in the comments and we'll answer it in the next video.

Hashtags (12)

#mythbusting
#askthepro
#singapore
#sg
#tampines
#aestheticclinic
#aestheticclinicsg
#aestheticclinicsingapore
#picolaserforpigmentation
#picolaserforpigmentationsg
#picolaserforpigmentationsingapore
#lumenaesthetics

Call to action

Comment the myth you've heard and we'll answer it next

Why it works

Myth-busting earns comments and saves, and it shows expertise without selling. Your comment replies become your next videos.

Regulated category: no testimonials or reviews, no before/after photos, no words like 'best', 'No.1' or 'guaranteed', and no promises of results. Keep claims factual and check with your licensee or the relevant Singapore advertising rules before posting.

02TikTokPhoto carouselAnswer the questionsEffort: half-day

5 questions to ask before you book Pico laser for pigmentation

Why this, now

Checklist posts get saved and shared by people comparing options, which is the moment before they enquire.

TikTok

A creator in your niche

Borrow the numbered format: one question per slide or shot, the answer underneath, and a save prompt at the end.

Sample reference. Live reports link the real post.

Lead with

“Ask these 5 questions before you pay for Pico laser for pigmentation anywhere in Tampines.”

The first line or first slide.

How to make it

Format: TikTok carousel, 4:5 slides
Where: Real photos of your space, team or work where you can; otherwise a plain background in your brand colour
Camera: Phone photos in daylight, or a design tool such as Canva
Who: No one on camera needed
Sound: None
Editing: One idea per slide, big readable text, your handle on the last slide

Slide by slide

Slide

Show

On screen

Slide 1
Show
The hook in big text. Plain background in your brand colour.
On screenAsk these 5 questions before you pay for Pico laser for pigmentation anywhere in Tampines.
Slide 2
Show
One line on why it matters.
On screenWho will actually be doing it?
Slide 3
Show-
On screenWhat's included in the price, and what costs extra?
Slide 4
Show-
On screenWhat happens if I'm not happy or something changes?
Slide 5
Show-
On screenHow long until I see the result / get it done?
Slide 6
Show-
On screenWhat should I do (or avoid) before and after?
Slide 7
Show-
On screenWe answer all 5 on WhatsApp before you book. Link in bio.

Post this

Caption

Save this for when you're comparing aesthetic clinic options in Tampines. A good provider will happily answer all 5. If they dodge one, that tells you something. Want our answers? WhatsApp us, link in bio.

Hashtags (12)

#tips
#beforeyoubook
#singapore
#sg
#tampines
#aestheticclinic
#aestheticclinicsg
#aestheticclinicsingapore
#picolaserforpigmentation
#picolaserforpigmentationsg
#picolaserforpigmentationsingapore
#lumenaesthetics

Call to action

Save this and WhatsApp us for our answers

Why it works

Checklists get saved and shared with friends who are also comparing. It positions you as the honest option before they have even contacted anyone.

03InstagramReelBehind the scenesEffort: half-day

What actually happens at your first visit

Why this, now

This format is easy to film in one sitting and fits how people in your niche are posting right now.

Instagram

A creator in your niche

Borrow the pacing: one point per shot, text on screen, under 30 seconds.

Sample reference. Live reports link the real post.

Open with

“This is exactly what happens when you walk into Lumen Aesthetics for the first time.”

Say it and show it as text in the first two seconds.

How to shoot it

Format: Vertical 9:16 Instagram video, 15 to 45 seconds
Where: Where you actually work, tidy and well lit. Face a window for soft light.
Camera: Phone on a tripod or propped at eye level, back camera, 1080p or better
Who: You or one team member, talking to the camera like you would to a customer
Sound: Quiet room or a clip-on mic. Add a trending sound under the voice at low volume if it fits.
Editing: Captions on every line, a cut every 2 to 3 seconds, hook text on screen from the first frame

Script, beat by beat

When

Film

Say

On screen

0-2s
Film
Walk-in shot through your front door, hook as text on screen.
Say
“This is exactly what happens when you walk into Lumen Aesthetics for the first time.”
On screen-
2-6s
Film
Reception or arrival. Voiceover: what we ask you first.
Say-
On screen-
6-14s
Film
The chat or consult. What we check and why.
Say-
On screen-
14-22s
Film
The Pico laser for pigmentation itself, shown in 2 or 3 quick cuts (no faces of customers unless you have written consent).
Say-
On screen-
22-28s
Film
Wrap up: what you get to take home or next steps.
Say-
On screen-
28-30s
Film-
Say-
On screenQuestions? WhatsApp us.

Post this

Caption

First time is always the most nerve-wracking. So here's the whole thing, start to finish, so there are no surprises. Anything we missed that you want to know? Ask below.

Hashtags (12)

#behindthescenes
#firstvisit
#singapore
#sg
#tampines
#aestheticclinic
#aestheticclinicsg
#aestheticclinicsingapore
#picolaserforpigmentation
#picolaserforpigmentationsg
#picolaserforpigmentationsingapore
#lumenaesthetics

Call to action

Ask any question in the comments or WhatsApp us

Why it works

Fear of the unknown is one of the biggest reasons people delay booking. Showing the process removes it.

04TikTokTikTok videoBehind the scenesEffort: quick

POV: finding an aesthetic clinic in Tampines that explains things properly

Open with

“POV: you finally found an aesthetic clinic in Tampines that tells you everything before you pay.”

Say it and show it as text in the first two seconds.

How to shoot it

Format: Vertical 9:16 TikTok video, 15 to 45 seconds
Where: Where you actually work, tidy and well lit. Face a window for soft light.
Camera: Phone on a tripod or propped at eye level, back camera, 1080p or better
Who: You or one team member, talking to the camera like you would to a customer
Sound: Quiet room or a clip-on mic. Add a trending sound under the voice at low volume if it fits.
Editing: Captions on every line, a cut every 2 to 3 seconds, hook text on screen from the first frame

Script, beat by beat

When

Film

Say

On screen

0-2s
Film
Relatable face to camera (relieved, surprised). Hook as text overlay. Use a trending sound from the TikTok/Instagram audio library.
Say
“POV: you finally found an aesthetic clinic in Tampines that tells you everything before you pay.”
On screen-
2-6s
Film
Quick cut: phone screen showing a clear WhatsApp reply (blur the customer's name and number).
Say-
On screen-
6-10s
Film
Cut to your space, calm and tidy.
Say-
On screen-
10-12s
Film-
Say-
On screenThis is the standard at Lumen Aesthetics.

Post this

Caption

Honestly, this should be normal. Tag someone who's been burned by vague answers before.

Hashtags (12)

#pov
#relatable
#singapore
#sg
#tampines
#aestheticclinic
#aestheticclinicsg
#aestheticclinicsingapore
#picolaserforpigmentation
#picolaserforpigmentationsg
#picolaserforpigmentationsingapore
#lumenaesthetics

Call to action

Tag a friend who needs this

Why it works

POV formats are low effort and highly shareable. Tagging spreads you to people who are not following yet.

05InstagramStatic postBook with usEffort: quick

November slots for Pico laser for pigmentation are open

Lead with

“November slots for Pico laser for pigmentation are open. Here's how to book.”

The first line or first slide.

How to make it

Format: Instagram static post
Where: Real photos of your space, team or work where you can; otherwise a plain background in your brand colour
Camera: Phone photos in daylight, or a design tool such as Canva
Who: No one on camera needed
Sound: None
Editing: One idea per slide, big readable text, your handle on the last slide

Slide by slide

Slide

Show

Say

On screen

Tip
Show
Image: a clean photo of your space or your team doing Pico laser for pigmentation..
Say-
On screenNovember slots open
Tip
Show
Second line on the image: the days and times you have availability.
Say-
On screen-
Tip
Show
Bottom: and your handle.
Say
“WhatsApp to book”
On screen-

Post this

Caption

November slots for Pico laser for pigmentation are open now. How to book: 1. WhatsApp us (link in bio) 2. Tell us the day that suits you 3. We confirm within the day Weekend slots usually go first.

Hashtags (12)

#booknow
#appointments
#singapore
#sg
#tampines
#aestheticclinic
#aestheticclinicsg
#aestheticclinicsingapore
#picolaserforpigmentation
#picolaserforpigmentationsg
#picolaserforpigmentationsingapore
#lumenaesthetics

Call to action

WhatsApp us to book (link in bio)

Why it works

People who already follow you need a clear, low-friction reason to act now. Simple booking posts convert warm followers.

06TikTokTikTok videoAnswer the questionsEffort: quick

What changes the price of Pico laser for pigmentation

Open with

“Why does Pico laser for pigmentation cost different amounts at different places? Here's what you're actually paying for.”

Say it and show it as text in the first two seconds.

How to shoot it

Format: Vertical 9:16 TikTok video, 15 to 45 seconds
Where: Where you actually work, tidy and well lit. Face a window for soft light.
Camera: Phone on a tripod or propped at eye level, back camera, 1080p or better
Who: You or one team member, talking to the camera like you would to a customer
Sound: Quiet room or a clip-on mic. Add a trending sound under the voice at low volume if it fits.
Editing: Captions on every line, a cut every 2 to 3 seconds, hook text on screen from the first frame

Script, beat by beat

When

Film

Say

On screen

0-3s
Film
Hook to camera, text on screen.
Say
“Why does Pico laser for pigmentation cost different amounts at different places? Here's what you're actually paying for.”
On screen-
3-10s
Film
Factor 1: who does it (experience, qualifications).
Say-
On screen-
10-17s
Film
Factor 2: what's included (materials, follow-ups, aftercare).
Say-
On screen-
17-24s
Film
Factor 3: time spent per customer.
Say-
On screen-
24-30s
Film-
Say
“Ask us for our price on WhatsApp. We'll tell you exactly what's in it.”
On screen-

Post this

Caption

Price is the first thing everyone asks, so let's talk about it openly. Cheaper isn't always worse and pricier isn't always better. Here's how to tell the difference. Want our price breakdown? WhatsApp us.

Hashtags (12)

#pricing
#thingstoknow
#singapore
#sg
#tampines
#aestheticclinic
#aestheticclinicsg
#aestheticclinicsingapore
#picolaserforpigmentation
#picolaserforpigmentationsg
#picolaserforpigmentationsingapore
#lumenaesthetics

Call to action

WhatsApp us for a price breakdown

Why it works

Price questions are the biggest pre-booking worry. Answering them openly builds trust and pre-qualifies enquiries.

2-week posting calendar

Tap a post to jump to its idea.

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Week 1

InstagramMyth vs fact: Pico laser for pigmentation

TikTok5 questions to ask before you book Pico laser for pigmentation

InstagramWhat actually happens at your first visit

Week 2

TikTokPOV: finding an aesthetic clinic in Tampines that explains things properly

InstagramNovember slots for Pico laser for pigmentation are open

TikTokWhat changes the price of Pico laser for pigmentation

Week 1

Mon

InstagramMyth vs fact: Pico laser for pigmentation

Wed

TikTok5 questions to ask before you book Pico laser for pigmentation

Fri

InstagramWhat actually happens at your first visit

Week 2

Mon

TikTokPOV: finding an aesthetic clinic in Tampines that explains things properly

Wed

InstagramNovember slots for Pico laser for pigmentation are open

Fri

TikTokWhat changes the price of Pico laser for pigmentation

Is anything here wrong, or not right for your business?Tell Social Media Content what is accurate and what isn't. It remembers your notes for this business and uses them every time it runs.

Next: Ads Doctor

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The free checkup runs Site Doctor on your website and writes your first prescriptions in about a minute. Rather have it done for you? Talk to PULSE Digital.

Run the free checkup Create a free account

See exactly what the specialists hand you.

Content plan: 6 ideas for Instagram, TikTok

The prescriptions

Put a WhatsApp booking link and one clear line in your bio

Batch film 4 videos in one sitting every week

Reply to every comment within the first hour after posting

Pin your 3 most useful posts to the top of your profile

Test hooks with Instagram Trial Reels before posting to followers

The full report

Trending now

Content pillar mix

Post ideas

Myth vs fact: Pico laser for pigmentation

5 questions to ask before you book Pico laser for pigmentation

What actually happens at your first visit

POV: finding an aesthetic clinic in Tampines that explains things properly

November slots for Pico laser for pigmentation are open

What changes the price of Pico laser for pigmentation

2-week posting calendar

Get this for your business.